Click-Through Pages

What is a Click-Through landing page?

A landing page without a form. A click-through page is often used as the middleman between your ad and the e-commerce shopping cart. Click-through post-click landing pages are most valuable at the bottom of your funnel for warming up your leads to a particularly high-scrutiny offer. This post-click landing page type allows visitors to read persuasive information about an offer without being distracted by the terrifying “buy” button.

What is the main purpose of the Click-Through landing page?

A click-through landing page has the power to “warm-up” your visitors to your offer or to drive them away. Its purpose is to warm up visitors to your unique value proposition before sending them deeper into the marketing funnel.

Examples:

How to write content for the Click-Through landing page?

Elements: headline, subheadline, image, features, CTA, customer’s quote (optional), social proof, testimonials

What to include:

• An attention-grabbing headline
• A subheadline that expands upon why the user is here
• A product image or screenshot, or an embedded video
• Feature touts that highlight the best reasons users should be interested in the product
• The aforementioned call-to-action button, in the right place and big enough to be noticed immediately
• A reinforcing customer quote
• Promising to solve their problems
• No Distractions
• Social Proof and Testimonials
• Writing Better CTA Text
• More of 1st Person Tone
• Avoid Overloading