Target a custom audience

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.

You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

Learn more about the types of Custom Audiences that you can create:

• ·        Website Custom Audiences
• ·        App activity Custom Audience
• ·        Customer list Custom Audience
• ·        Engagement Custom Audiences

You can create up to 500 Custom Audiences per ad account. 

Website custom audiences

This is a targeting option that matches your website visitors with people on Facebook. Tracking is done using the Meta pixel.

App activity custom audience

This custom audience is a great way to target ads to groups of people who have already taken desired actions on your app. You can use the Facebook SDK to pass data from your app to Facebook. This data can then be used to specify who should be included in this Custom Audience.

Customer list custom audience

This type of custom audience allows Facebook to match the information you provide about your customers with existing Facebook profiles. The info found on a customer list or a list of email subscribers (such as email, phone numbers, and addresses) is known as an identifier. Facebook will use this information to find the audiences you want your ads to reach.

Your customer list can either be a TXT or CSV file that has these identifiers.
The Customer list must include more than 1000 clients.And you need to updated it regularly.

Engagement custom audiences

This type of custom audience is made up of people who’ve engaged with your content across the Facebook ecosystem.

Engagement refers to actions people take while on Facebook, such as watching a video, liking a Facebook page or post, interacting with your products in a shopping experience on Facebook, or engaging with your Instagram account. 

Benefits of Facebook custom audiences

Custom Audiences allow you to target your warm and hot audiences with laser-sharp ads. Your warm audience refers to those who’ve expressed some interest in your business but need more nurturing to convert, while your hot audience refers to those who simply need a well-timed nudge to convert into customers or make a repeat purchase.Aside from helping you move people down your sales funnel and optimizing your customer lifetime value, custom audiences allow you to drive very specific business goals. This, in turn, will help you derive the best ROI from your advertising campaigns.