Canvas

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text.

Setting Up a Canvas

 Before you start…

Decide what your marketing goals are and what you want to achieve through these ads. Would you like to increase brand awareness? Send users to your website? Sell products? Get new customers?

Get clear about your goals before you embark on your canvas journey.

To get started using Canvas, visit your page’s Publishing Tools, and then select “Canvas” and click on the button to create a new Canvas.

Step 1: Title Your Canvas

The title for your Canvas is an internal label that helps you keep track of your various different Canvas options available as you build more than one.

Step 2: Set Your Theme

You can choose white, black, or a custom color for your Canvas. This is where it is useful to have an agency branding and style guide that includes all your brand colors.

Step 3: Choose Your Elements

Once you get into the Facebook Canvas builder, you will see the following components available for creating your Canvas:

·         Button

·         Carousel

·         Photo

·         Text block

·         Video

·         Header

As you add each element, you will be able to see your Canvas being built at the right of the window. You can modify each aspect of the element as you work through the options for that element.

As you go through and add different elements to your Canvas, you will be able to reorder them at any time by dragging the element up or down. Click on the arrow to collapse the elements you are not currently working on to make it easier to navigate through.

One important thing to note for both Carousel images as well as photos is that there are different design requirements for your images. It does not give ideal pixel sizes in the Facebook Canvas builder itself, so you will need to review carefully the image size requirements for each individual part of your Canvas in the Facebook Business Ads Guide.

Once you have finished, make sure that you Preview your Canvas before publishing it. You can then save it for use in your advertising campaigns. Make sure you click “Finish” in order to start promoting it, rather than just “Save” which will only save your draft for later editing.

How to Promote Your Canvas Posts

Facebook recommends that you use Power Editor to promote your Facebook ads, though you can also use Ads Manager. In either case, you use it just like you would any other ad creation. As always, make sure you are creating targeting and ad objectives that match your desired results.

One thing that makes Canvas unique is that you can actually use a Canvas as a post to your page as well, rather than only being limited to creating it as an advertising unit. Select “Canvas” from the new post type options, and then publish to your page.

When you publish a Canvas ad or post type you will also have access to unique analytics, including how long people spent looking at the Canvas, what percentage of all the elements viewers saw, click through rate, and what percentage of time people spent on each element of the Canvas. This data can allow you to make better ads that get longer and more engagement and higher click through rates.