Video lookalike audience

With engagement custom audiences, you can target people who have already engaged with your content. Creating a lookalike audience based on this custom audience allows you to reach out to people who have behaviors similar to your engaged audience and increase your chances of further engagement and sales. 

  Whereas website custom audiences focus on actions the Facebook pixel records on your website, engagement custom audiences focus on actions taken within Facebook apps and services. Also, the ad reach will be constantly updated.. 

The way how you can start leveraging the huge power of custom audiences is by creating Facebook Video Views Lookalike Audiences. FB Video Views LAAs are actually the best way to start with lookalike audiences as obviously it is way quicker to create an LAA from video views as from purchase conversions. 

It is important to choose the criteria wisely that define the Video Views Custom Audiences. If you want to make Lookalike Audiences from your Video Views, the more watch time the users have, the better the Video Lookalike Audience will be (as that means that the users were more engaged with your video hence your product). So the best thing you can do is to make separate lookalike audiences and based on their performance you can stop the ones that are showing poor performance.

To create a lookalike audience based on your video engagement custom audience, you also use the Audiences tool in Ads Manager. Setting up this lookalike audience works the same way as for the audience that spends the most time on your website, or spends the most money on your products or services.

In the Create a Lookalike Audience dialog box, choose your video engagement custom audience and enter the required geography and lookalike percentage. Then click the Create Audience button.

After you complete these steps, use this lookalike audience to target the people who are similar to those most engaged with your Facebook video.