Ads are placed

The places where you can run your ads are called placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, Messenger and Audience Network.

Ads Manager groups placements by how people experience your ads across platforms. For example, people have similar experiences with your Stories ads on Facebook, Instagram and Messenger.

Note: Apple has announced new iOS 14 policy requirements that may affect where your ad will be displayed.

Ad placements

These are the current placements available across Facebook’s platforms:

Feeds

Your ad appears to people scrolling through their inbox, desktop or mobile feeds.

• Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.
• Instagram feed: Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram feed ads only appear to people browsing the Instagram app.
• Facebook Marketplace: Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app. Learn more about ads in Marketplace.
• Facebook video feeds: Your video ads appear between organic videos in video-only environments on Facebook Watch and Facebook News Feed.
• Facebook right column: Your ads appear in the right column on Facebook. Right-column ads only appear to people browsing Facebook on their computers.
• Instagram Explore: Your ads appear in the browsing experience when someone clicks on a photo or video. Learn more about ads in Instagram Explore.
• Instagram Shop: Your ads appear in people’s Instagram Shop tab browsing experience. Learn more about ads in Instagram Shop here.
• Messenger Inbox: Your ads appear in the Home tab of Messenger. Learn more about ads in Messenger.

Stories

Your full-screen vertical ad appears in people’s stories.

• Facebook Stories: Your ads appear in people’s stories on Facebook.
• Instagram Stories: Your ads appear in people’s stories on Instagram. Learn more about
• Messenger Stories: Your ads appear in people’s stories on Messenger. Learn more about

In-stream

Your ads appear before, during or after video content.

• Facebook in-stream videos: Your ads appear in Video on Demand and in a select group of approved partner live streams on Facebook.
• Instagram in-stream videos: Your ads appear in Instagram video content.
• Instagram Reels: Your ads appear in the Reels tab on Instagram.

Search

• Facebook search results: Your ads appear next to relevant Facebook and Marketplace search results.

Messages                                             

• Messenger sponsored messages: Your ads appear as messages to people who have an existing conversation with you in Messenger.

In-article

• Facebook Instant Articles: Your ads appear in Instant Articles within the Facebook mobile app.

Apps

Your ads appear in external apps.

• Audience Network native, banner and interstitial: Your ads appear on apps on Audience Network. Learn more about banner ads, interstitial ads and native ads.
• Audience Network rewarded videos: Your ads appear as videos that people can watch in exchange for a reward in an app (such as in-app currency or items). Learn more about rewarded videos.

Your ads appear in the Store section of the Oculus mobile app.

• Oculus Mobile App Feed: Your sponsored VR app or Oculus Event ads appear as recommendations in the Oculus mobile app.
• Oculus Mobile App Search Results: Your sponsored VR app or Oculus Event ads appear in search results for relevant keywords in the Oculus mobile app.

Can you control your Facebook ad placement?

Yes, you can control your Facebook ad placement. Facebook gives you the option to choose placements for your ads. Here’s how to do it:

1. Go to Ads Manager
2. Choose your objective and click Continue. Your ad placement options will differ based on the objective you choose.
3. Next, go to the Placements section. Automatic Placements will be selected by default. To choose your own placements, select Manual Placements, then check which placements you want to include and uncheck the ones you want to exclude. To limit your placements to Mobile or Desktop, select the right option in the Devices dropdown menu.