Number of page likes and follows

What are Page Likes?

When a someone likes your Facebook business page, they will:

• Become part of your page’s audience – their name will appear as having liked your page.
• Automatically follow your page by default – any updates, posts and news will show up in their news feeds.

The thing that differentiates likes from follows is that people who like your page can choose to unfollow your page. This will mean that your posts and updates will no longer appear in their news feeds however their name will still show up as part of your page’s audience.

What are page follows?

Follows mean fans can stay up to date with your content without attributing their name to your page.

Don’t see follows as being a lesser interaction when compared to likes; people who follow your page are just as keen to see your content in their news feeds.
If you head to your Facebook business page and scroll down a bit, you’ll see a count for both likes and follows:

Why might there be discrepancies between numbers?

Because everyone who likes your page automatically follows you, you may expect that your number of likes and followers to be the same. However, this isn’t always the case. Some people who liked your page may decide to unsubscribe to your content appearing in their news feeds.

Which is important Facebook likes or Follows?

Actually, the important thing is engagement. If you follow the page and you just skip that page feeds then it does not matter how many likes or followers you have. If you have 100k likes or 100k followers then it doesn’t matter. So, it’s better to target a specific audience on Facebook before boosting your posts that interest audience will only like and follow, and these types of audiences, as well as brand pages, will get optimum benefits. Generally, it is said Page Likes is good and Page Follow is better.

How to get more likes and followers on Facebook?

You can get more likes and followers on your Facebook page by doing the following things.

• Advertising on Facebook and Posts Boost:
  You can advertise your Facebook page or post and target specific groups of people helps to increase likes and followers.
• Invite your friends and family to like your page.
• Create viral content on your business niche.
• Partners with celebrities and influencers also help to increase your Facebook fan.
• Time and again perform giveaway program.
• Try to understand Facebook audience insights
• Write post regularly on the page so that Facebook starts giving value to your page.
• Make the content relevant to your followers and this follower helps you to convert your likes and followers into business.