Lead Gen Ads

What is a lead generation ad?

Lead generation ad is an ad type where you can collect data about people who clicked on your ads (potential customers). Data that businesses typically like to collect includes a name, email address and contact number.

What’s so special about Adriel’s lead generation ad? Our lead generation ad is compatible for both Google and Facebook, so you can run the ad on both platforms all together.

All you need to do is to create questions that intend people to leave their information as you want, and the ad is set up. The information collected then can be used to build up a customer database, newsletter audience, quotation requests and other business information.

Facebook lead ads are nothing but promoted forms. 

It’s an advertising option that allows businesses to collect leads directly from Facebook. 

Rather than having to click through to an external website, potential customers can fill out a form directly on Facebook. This can be a great option for businesses with limited time and resources to follow up with potential customers. 

As a marketer, you can use these forms to capture essential customer information like 

• Name, 
• Email address, 
• Phone number, etc.

It is the best way to connect with your customers, understand their needs, and provide them value such as:

• Newsletter subscriptions,
• Demo requests,
• Contest registrations,
• Feedback,etc

Why do I need a lead generation ad?

1. You don’t need to have a website.

A landing page is created once you fill up your questions on a template ready made for you. No need for a domain or a web developer. Just make a few questions and your ad is ready to run.

2. Only “interested” people will leave their information

The most popular reason to use a lead generation ad is to collect potential customers’ data. On a lead generation ad, only people who want to be contacted leave their contact, so they are more likely to convert into sales when you contact them. This way, you can maximise the number of leads with a small budget.

3. You can collect customers’ data quickly and easily.

Forget about CPC, CTR and other difficult terms. Lead generation ads give you the information in the plainest and simplest form and you can store it, so you can find out about your potential customers much more quickly.

Even if they don’t plan to purchase yet, their contact information remains an important asset for your business so you can contact them later.

How do Facebook Lead Ads work

When someone clicks on a lead ad, they are presented with a form that’s pre-populated with information from their Facebook profile. Thus saving the customer from the trouble of having to type in any information, making conversion extremely simple.

After they fill out the form, you can either download their information or send it automatically to your CRM (customer relationship management) system.

How to optimize Your Facebook Lead Ads

Marketing on Facebook can be tough. It’s competitive, and there are so many advertisers that your ad can easily get lost in the noise. That’s why it’s important to optimize your Facebook ads for maximum impact. 

By tweaking a few small details, you can make sure that your ad reaches the right people and gets the results you want. Here are four tips for optimizing your Facebook Lead ads.

• Use an attractive image or video that will capture your audience’s attention so that the click-through rate increases

• Keep the form short so that people can easily fill it up. Ask for only essential information – you can always ask for more details later on.

• Make sure the CTA (call-to-action) is clear and stands out. This will help people understand what they need to do next.

• Use an enticing offer such as a discount or a freebie to get people to fill-up the form.

Use these tips to get better results for your business.

So there you have it, our ultimate guide to Facebook Lead Ads. 

We hope this article has helped shed some light on how they work and given you a few ideas on how you can start using them in your own marketing strategy. 

They’re not just easy to set up and use, but they also provide a way to collect valuable information from potential customers. 

If you’re not using them yet, now is the time to start!