Set up Facebook Lead Ads

How to set up Facebook Lead Ads

Step 1: Go to the Ads Manager. Once there, click on “Select your campaign objective”. Since you are using it to generate leads, click on “Lead generation”.

Step 2: Under the lead generation, give a name to your campaign. You also have the option of creating a split test and setting campaign budget optimization.

Step 3: Select the Facebook page you want to use for the campaign.

Step 4: It is time to define your Facebook Lead Ads audience. Here, if you have an already saved audience, you can use it; otherwise, create a new one. This section is divided into two parts – the custom audience and the location. The custom audience includes users you already have details about, such as their name, email address, phone number, etc.

Quick reminder: In order to choose your website’s Custom Audience, you need to have the Facebook Pixel running on your website.

The second part is the location. You can choose the location where the audience is located. Select their age, gender, and language.

In the next section, you will see “detailed targeting and connections”.

Detailed targeting helps you to set rules and target people by demographics, interests, and behaviors.

In the connection section, you can include or exclude a specific group of people who have carried out certain actions on your page. For instance, you can include people who like your page.

When you are done with the setup, click on “Save audience”.

Step 5: Select the ad placement. This is where you choose the location of your Facebook Lead Ads. There are two options in this section. Automatic placement and edit placement.

With automatic placements, Facebook helps you to optimize your ad to reach more people. While the edit placement gives you the opportunity to show your ads on specific locations on Facebook and also include any Facebook products such as Instagram.

Step 6: Now that you have your audience ready, you can set up your budget. You can set either a daily budget or an overall one for the entire campaign duration. Decide how much you want to spend and adjust according to the results. You can start slow and then increase the daily budget if everything works fine. Just keep in mind to change your spending gradually. Don’t go from $10 to $100 altogether, as it might mess up the Facebook algorithm that will result in an ad performance decrease.

Now let’s move on to the most interesting part of the Facebook Lead Ads setup: The design of the Leads Ads.