Benefits of boosting a Facebook post

When you boost a Facebook Page post, you pay a fee to increase the reach and visibility of your post. Since 100% organic traffic is hard to come by in Facebook, it’s necessary to spend money advertising your Page and posts. It’s the best way to ensure your Page stands a chance in a user’s crowded News Feed.

You can set your own budget. The fee depends on how many people you want your post to reach, and payment depends on the number of impressions the post gets within the time frame you choose. We advise starting small and testing which types of boosted posts get the best results.

The results you get from boosting a post are often well worth the small fee. There are plenty of great reasons why boosting your posts is beneficial to your Facebook Page:

• You can reach more of the right people. Boosting a Facebook post expands your audience beyond people who already like your Page. With the built-in targeting options, you can be sure you’re reaching the people who are most likely to be interested in what you offer.
• You can create a basic Facebook ad in just a few minutes. Just choose an existing post and select a few options (your goal, call to action, audience settings). It all happens on one screen, and you can be up and running in five minutes or less. You can even create your ad from your mobile device.
• You get access to analytics. When you boost a post, you get access to analytics that show you how well the post performed. This helps you learn what works best for your Facebook marketing goals, so you can refine your Facebook strategy over time.
• You can extend your Facebook reach to Instagram. When you boost a Facebook post, you can choose to have the content appear as a boosted post on Instagram as well. This is an easy way to reach even more potential new followers and customers.

• Guaranteed visibility: When you pay to boost your post, it appears higher in a user’s News Feed making for a better chance of your audience seeing it.
• Increased engagement: If someone who already likes your Page sees your content appear in their News Feed, they’re likely to engage with it in some way.

As you can see, boosting posts is money well spent, but only when you boost the right content.

Which Posts Should You Boost?

You don’t need to pay for every post. Start by checking your most popular posts that did well organically and boost one of those. Posts that have the best ROI are going to be the most beneficial for you. Here are a few examples of Facebook posts worth boosting:

• Helpful content: Users are more likely to connect and engage if the content is useful for them in some way.
• Link (with an image) to a monetized site: If you have a strong call to action or promotion running on your website, boosted posts are a great way to funnel traffic off Facebook back to your site. Tip: Don’t boost posts with content that links to someone else’s site. You don’t want to pay to drive traffic away from you.
• Content that gets your fans on your email list: Giveaways or specific CTAs that lead directly to users subscribing to your email list will give you a good bang for your buck in the long run.
• Evergreen content: Content that is specific and authentic to your Page will spread awareness of your brand.