Instagram Ads in Facebook Ads Manager

What Are Instagram Ads?

Instagram ads are posts that pop up on a user’s Instagram feed.

The business or person advertising pays to display the content across Instagram, which is often accompanied by a “Sponsored” label. 

Post ads typically appear in the form of a carousel, still image, video, or slideshow.

They can also feature a call-to-action button like “Shop Now” or “Learn More”. This depends on the campaign’s objective, i.e. whether you want to get traffic or conversions.

Types of Instagram Ads

Instagram also has many other ad types. The most interesting ones include:

• Stories Ads
• Explore Ads
• Collection Ads
• Shopping Ads

Here’s some information about each type:

Stories ads

Instagram Stories Ads appear between people’s Stories in full screen.

The call-to-action in Stories Ads encourages the audience to “swipe up” from the bottom of the story to shop or learn more. 

Plus, the ads allow you to utilize all capabilities of Instagram Stories, like adding video effects, face filters, and stickers to grab the attention of your audience.

Explore ads

Instagram has an “Explore” section that allows people to discover content linked to their interests.

But Instagram Explore ads don’t appear in that section. Instead, they only display after a user opens an image or video from Explore.

The best thing about Explore ads is that you can run them alongside post ads by choosing Explore as an additional ad placement.

Collection ads

Instagram collection ads enable audiences to view and purchase your products.

When users click on an item within a collection, the platform redirects them to Instant Experience, a type of an ecommerce storefront within Instagram.

These creative Instagram ads typically include a collection of product images or videos.

Shopping ads

Instagram also lets you promote shoppable posts as ads. 

Users who tap on these ads are redirected to a product description page within Instagram. They can then buy the featured item from your mobile shop.

If you have an Instagram Shop for your business, you can create these ads on the fly.

How to Create Instagram Ads

Instagram doesn’t have an ad creation tool of its own, but there are two ways to place ads on Instagram:

• Promote an existing post within the app
• Create ads via Facebook Ads Manager
• Let’s begin with the easiest way.