Курс “Facebook Ads”. Раздел “Retargeting”. Общий тест по топикам 1-27

What is Facebook retargeting?

is a PPC strategy where you show your ads to people who are familiar with your brand
a campaign of first touch to reach the audience
marketing is aimed at re-showing the audience you have previously reached

At what stage of the funnel do you work with hot buyers who have already added the product to the cart, but have not yet bought?

Awareness
Consideration
Decision
Retention

How many Customer audiences can be on an advertising account?

50
5
500
100

Why should you use Facebook Custom Audiences?

to show your ad to as many people as possible
it helps to define consumer's city or country what can be useful for local brands
it's an easiest way to put a marketing message or offer in front of your list.
all of the above

What is FB Pixel?

Facebook retargeting is a PPC strategy where you show your ads to people who are familiar with your brand
marketing is aimed at re-showing the audience you have previously reached
the Facebook Pixel is a piece of code that you place on your website, allowing you to monitor conversions from Facebook ads, optimise ads, build targeted audiences for future adverts and retarget people who have previously interacted with your website
a campaign of first touch to reach the audience

Why you should use a Facebook Pixel?

Pixel covers more people
Pixel chooses who best to show your ad
the pixel itself creates the audience
the Facebook Pixel has the power to provide you with vital information that you can use to create better Facebook ads, as well as offering you the opportunity to target your audiences more relevantly and accurately

How Facebook Retargeting Pixel works?

it monitors every action taken on your website
finds those who liked our advertising campaign
finds those who have already seen our advertising campaign
looking for those who are not yet familiar with your product

What the pixel-based retargeting can guarantee?

it guarantees that your ads get seen by people who’ve never looked through your website
it guarantees that your ads get seen by people who’ve clicked through to your post-click landing page
it guarantees that people who’ve looked through your website will buy your product or service
it guarantees that you will get a new customer

Whom you can include in your WCA?

all website visitors
visitors that only viewed individual pages
visitors that viewed a combination of pages of the website
all answers are correct

Since the pixel is monitoring every action taken on your website, you’ll…

make new type of Facebook Ads
have more customers
have more popular facebook or instagram page
be able to easily discover which products have attracted interest from shoppers

What size of your Lookalike Audience you can select?

1%
2%
3%
all of above

Your Lookalike Audience will update?

every 3-7 days
everyday
every week
every 2-10 days

What is the benefit of tracking conversions?

allocating your budget
distinguishing clicks from conversions
all of the above
maximizing your return on investment (ROI)

What is NOT the available standard event?

donate
subscribe
call
purchase

Why you should use dynamic retarget ads?

highly personalized
updated in real-time
highly effective
all are correct

What do you need to set up dynamic ads?

install Facebook Pixel
create a Product Feed
set up facebook catalog
all are correct

What is A/B testing?

tactic by which you find out which ad headlines, body copy, images, call-to-actions, or a combination of the above work best for your target audience
this is testing the target audience to determine the most effective audience
this is a marketing strategy aimed at measuring target metrics on a daily basis
math test

The most common variables to split test on Facebook:

creatives
audiences
placements
all are correct

Requirements for retargeting:

Facebook Pixel
App events
Catalogue
all of above

The data that Pixel collects is available for:

360 days
180 days
3 years
240 days

What is required to install a Pixel?

you need a website
need an Instagram profile
need a Facebook page
everything is correct

To simplify the pixel connects the data of a website user and its actions to match a Facebook profile. How can you use this data?

to improve the results of ads
use retargeting ads
improve your website through conversion optimization
all of the above

What is Facebook Pixel?

is code placed on your website to collect messages from the people engaging with you online
is a tool for tracking actions on third-party websites and apps
is code placed on your website to collect key data from the people engaging with you online
is a free opportunity for businesses to increase brand awareness and generate sales on Facebook

How many events are in a Pixel?

3 standard events
9 standard events
12 standard events
18 standard events

How to check if a Pixel is working?

in ADS manager
Pixel Helper
in Business Manager
on the Business Page

Where is the Facebook Pixel configured?

Events Manager
Meta Business Suite
Audiences
Commerce Manager

Which traffic source for you can choose?

Website
App Activity
Customer Lis
all of above

You can include in your audience anyone who has visited your website in the past…

from 1 to 30 days
from 1 to 60 days
from 1 to 100 days
from 1 to 180 days

Using Facebook’s Custom Audiences from your website, you can create an audience representing any group of customers or prospective customers that express interest in your product on:

your website
your Facebook page
your Instagram profile
your off line shop

What is the minimum size for a Website Custom Audience?

50 users
20 users
10 users
100 users

A/B testing or split testing is a practice of running….. different versions of the same ad campaign just to find out which one performs better.

min 2
min 3
min 4
min 5

How App Activity Retargeting Works?

ads for customers who install your app
ads for customers who visit your website
ads for customers who view your webpage at least 2 min
ads for customers who make purchase

Which one format has Customer list for Facebook?

pdf
exe
doc
csv

Should you give information about lifetime value when you upload the customer list?

yes
no
if you want
depends of customer audience

Store visits reporting works:

based on Business Locations
based on visit your Facebook page
based on visit your Instagram
based on your own location

What better to use: online channels only or offline channels only?

online channels only
offline channels only
a combination of both could do the magic
no one

How many types of goals from all do companies mainly set for their remarketing campaign?

2
6
8
11

What action would help you structure your remarketing campaign to get more results?

use all audiences what you can
never consider dynamic remarketing
advertise to people who previously purchased
schedule ads all the time

How to set up retarget on your ad?

in your ad set, find the Audience section and choose Retarget ads to people who interacted with your products on and off Facebook
you need to copy the site code from third-party applications
you need to run ads on the same audience you used last time
you need to restart previous posts to the same audience

How to get the Pixel code?

you need to order it from programmers
in your Audiences section of Ads Manager click on Actions and click View Panel in the dropdown menu
you need to copy it from the link to the site where you run the ad
it is created through tags (for example in Tilda)

What is performance?

chart shows the number of people who click on your ad
chart shows how your ad performs across different ages and genders
chart shows your ad's performance across different placements, such as Facebook or Instagram
chart shows the predicted and delivered value for reach, impressions and amount spent

What is placement at charts?

chart shows the number of people who click on your ad
chart shows how your ad performs across different ages and genders
chart shows your ad's performance across different placements, such as Facebook or Instagram
chart shows the predicted and delivered value for reach, impressions and amount spent

What purpose are Custom Audiences used for?

setting up remarketing campaigns
as a source audience when creating Lookalike Audiences
all of the above
there is no right answer

Custom Audiences can be built using your sources or Facebook sources.

What is NOT a Facebook source?

Lead form
Website
Video
Events

How many types of audience segmentation techniques are exist?

3
5
7
8

What is benefit of audience segmentation?

definition the best customers
creating more specific and relevant messaging for ads
discovering of a new opportunities in the market
all of the above

What results can give us the Audience Exclusion?

increasing conversions
reducing cost per conversion and click
avoiding issues with ad delivery due to overlap
all of the above

What is NOT the type of Audience Exclusion?

Demographic
Audience segmentation
Conflicting interest
Excluding page/post engagers audiences

Choose the incorrect statement:

if your company collected customer contact information using CRM, you can create a list to reach those people with ads
if you want to retarget website visitors, you need install the Facebook pixel
if you want to retarget the people who interacted with your business offline, Facebook allows you to create offline events
if you're an app developer or your business wants to set up retargeting based on in-app activity, you should use the Facebook pixel

You can’t retarget people:

who have viewed at least 3 seconds of your Instagram videos
Instagram users who engaged with your Lead Generation Ads
users who didn't engage with your Instagram profile
people who visited your Instagram business profile

What are Facebook Offer Ads?

is an express proposal to enter into a contract with another person
are a unique ad type that provides discounts/offers in which you can share with your customers on Facebook to encourage shopping on your website
is a tool for tracking actions on third-party websites and apps
all variants are incorrect

What are the important things to consider when making an offer?

the Offer/Discount
End Time/Date of the Offer and Additional Details
Terms and Conditions
all of the above

When to use Custom Audiences?

after you’ve been running some interest-based campaigns
after you’ve been getting visitors to your site
when you already have a list of your clients contacts
all of the above

You need to test the custom audience of all past website visitors within:

a 15-day window
a 30-day window
a 45-day window
a 60-day window

Курс “Facebook Ads”. Раздел “Retargeting”. Общий тест по топикам 1-27

Курс “Facebook Ads”. Раздел “Retargeting”. Общий тест по топикам 1-27

10.06.2022

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