Retarget People Interacted with Business

Retargeting starts with finding people who have already interacted with your company.

Prepare a list of people you want to retarget.

If your company uses retargeting to find people who have visited your store, or you’ve collected customer contact information using CRM, you can create a list to reach those people with ads. It will be securely stored in your browser in a hashed form, and other companies will only be able to access it if you provide it to them.

If you want to retarget website visitors, install the Facebook pixel.

The Facebook pixel is a short snippet of code that can be inserted into your site’s code. You can do this on your own or with the help of a site administrator or Facebook business partner. The pixel tracks people’s interactions with your company. For example, thanks to the pixel, you can find out what ads a person saw before going to your site, what pages they visited and what products they added to the cart.

If you’re an app developer or your business wants to set up retargeting based on in-app activity, you should use the Facebook SDK.

Like a pixel, the Facebook SDK provides data about your app’s users and the actions they take. By installing the SDK, you can use retargeting to find people who have completed certain actions in your app, such as adding items to their cart, but not completing a purchase.

If you want to retarget the people who interacted with your business offline, Facebook allows you to create offline events just like custom conversion we create to track the online people who interacted with the business online. Log in to your Facebook Business Manager Account. Go to the ‘Offline Events’ option in the drop-down and build a custom audience for offline activity.

Also you can retarget people
–  who watched your Instagram videos

After the latest Facebook Custom Audiences update, you can now create a list of people who have:

• viewed at least 3 seconds of your Instagram videos
• viewed at least 10 seconds of your Instagram videos
• watched 25% of your Instagram video
• watched 50% of your Instagram video
• watched 75% of your Instagram video
• watched 95% of your Instagram video

– Instagram users who engaged with your Lead Generation Ads
Similar to Facebook lead form retargeting lists, you can now create and retarget Instagram users who:

• Opened your Instagram lead generation forms
• Opened and submitted an Instagram lead generation form
• Opened but did not submit your lead form on Instagram

– Users who engaged with your Instagram profile, posts or Ads

Here are the types of Instagram retargeting lists you can create:

• Everyone who engaged with your Instagram page, posts and ads – Lets you create a list with all people who have engaged with your profile, posts or paid advertisement on Instagram
• People who visited your Instagram business profile – Lets you create a retargeting list with everyone who viewed your Instagram profile
• People who engaged with your posts or ads on Instagram – Creates a retargeting audience with all people who engaged with your posts or ads. Engagement includes likes, comments, saves, carousel swipes, tapping call-to-action buttons or sharing a post or ad using direct message
• People who sent you an Instagram message – Will create a retargeting list with people who sent a direct message to your Instagram business profile
• People who have saved any of your Instagram posts or ads – A very specific audience will be created, with only the people who decided to “save” any of your paid and organic posts on Instagram