Promotional email

Promotional emails are promotional messages that are sent out to the recipient’s email inbox. It’s a form of advertising where businesses can send promotional content to their customers or potential clients in an attempt to boost awareness of their products and services.

There are several reasons why you should consider using promotional emails. Here are the top 3:

1. Build Trust & Get Customers Engaged

Promo emails build trust with your customers by providing them real value, whether that be a discount, free information, or otherwise. This makes promotional emails a great tool for converting browsers into customers who will trust you and purchase your product or service.

Promotional emails also build engagement by giving people an incentive to engage with your content.

In fact, promotional emails that contain both content and incentives (like lead magnets) see the highest click-through rates (CTR), conversions, and customer loyalty.

2. Save Money

Promo emails are cost-effective promotional tools because they target audiences that have already shown interest in your products or services through their browsing behaviors.

Plus, most email service providers have reasonable fees that are more affordable than other marketing strategies, such as pay-per-click advertising.

3. Boost Your ROI

Since promotional emails are targeted toward audiences that have already shown interest in your business or products, promotional emails have the highest return on investment (ROI) of all promotional tools.

This is because promotional emails provide real value to the recipient, which in turn provides them with a greater sense of trust and appreciation for your business.

Now that we know what promotional emails are, let’s look at what makes a successful promotional email.

Then, we’ll dive into 9 promotional email examples that you can use for inspiration today!

Common Qualities of Promotional Emails

5 main qualities of successful promotional emails:

• Establish positive relationships
• Offer something of value
• Capture the audience’s attention
• Know its audience
• Are easy to read

How to Write Your Own Promotional Emails

There are four important factors that make great promotional email content: relevance, value, trust, and engagement.

Let’s quickly look at each one in a bit more detail.

• Relevance: Great promotional email content should be relevant to the recipient. This means providing them with promotional messages that are concretely related to your business or product AND their interests.
• Value: Promotional emails should also provide value to the recipient. This means providing promotional messages that offer an incentive to engage with it.
• Trust: Promotional emails should build trust in you and your business.
• Engagement: Great promotional emails should also engage the recipient. This means providing promotional messages with promotional content that your audience is interested in and giving them the incentive to engage with your promotional message.

There are at least 4 steps you should follow when creating a promotional email for your next campaign:

1) Create a Promo Email Landing Page

To create promotional content that gives recipients incentive, you need promotional landing pages (called “landing pages,” for short) where your promotional emails link to.

A promotional landing page should be designed to convert promotional email traffic by capturing promotional inquires from promotional emails.

2) Include a Promo Offer

In promotional emails, you should also include offers that provide incentives to your audience.

The best promotional offer typically is relevant to your message, provides real value to the recipient, and builds trust in your brand.

3) Include a Call-to-Action (CTA) Button or Link

In promotional emails, you should also include a call-to-action (CTA) link that prompts your audience to click through your promotional email for more information.

The best call-to-action link prompts email recipients to click through promotional emails for more information on the specific offer your email is highlighting.

4) Create a Look that Reflects Your Brand

To create promotional emails, you’ll want something the reflects the uniqueness of your brand. This is why starting with promotional email templates can be a double-edged sword.

While templated emails are great at saving time, they have the drawback of looking like generic templates.

That’s why it’s important to make modifications that are custom to your company’s voice and style to stand out from the competition.

That way, your promotional emails won’t look the same as other companies in your niche, even if you were working from the same templates!

Once you’ve developed the look, stick with it. Then, over time, people will start recognizing your brand simply by the colors and images in your promotional content.