Q. Email content

Which of the following is among the most important elements of successful email marketing?

The goal of your email subject line should be to:

Which of the following subject lines generated a higher open rate?

What’s the best length for a subject line?

Which of the following is NOT a type of lead magnet:

Which of the following is NOT an email marketing “Call-to-Action”?

a link to a webpage with a clear description of what your prospect will receive by clicking
a sentence at the end of your message asking your prospect to call a phone number or reply to your email
a link to your website in the footer of your email
a prompt on a website that tells the user to take some specified action

Choose the FALSE statement:

Storytelling in email marketing replaces ordinary offers
Storytelling marketing stimulates imagination, stirs emotions, and creates a desire
Through a story, you can show how your product or service solves all the pains and desires
Usually, it used as a communication approach for welcome emails

What FOMO stands for:

Email marketing trigger words help to:

Choose the RIGHT statement (2 correct answers):

Legal and financial companies have to choose informal tone of voice in their email campaigns
Tone and voice are two entirely different things
Tone of voice describes how company want to communicate to their audience, rather than what they want to say
The casual “conversation with a friend” style of writing repels the reader

Why should you embed video in your marketing campaign?

Email Marketing