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How to use Twitter for your business
It’s important to establish your brand and business presence on Twitter. First impressions count, and your profile is your chance to make a lasting, positive one. Each element of your profile should accurately reflect your brand’s purpose and values, and persuade a potential customer to follow you.
We’ll break down the four key parts of a Twitter profile, along with tips and suggestions for each field.
1. Your profile and header photos
Choose a profile photo that visually represents your brand and fits well in a small, circular space — typically your logo. This doesn’t just appear on your profile — it’s the icon associated with every Tweet you post. Recommended dimensions are 400×400 pixels.
Your header photo should be an ever-changing billboard showcasing what’s new. This can be an upcoming launch or campaign, or a new photoshoot that nails your current vibe. Update it each quarter to keep things fresh and interesting. Recommended dimensions are 1500×500 pixels.
Make sure both photos are clear, high-quality, and create visual consistency. Upload photos in JPG, GIF, or PNG formats.
2. Your display name and account @name
Your account @name is what comes after the “@”. It’s unique to you, appears in your profile URL, and is tied to everything you do on Twitter. It can contain up to 15 characters and should be directly associated with the name of your business.
Your display name appears right above your @name and can be changed at any time. A best practice is to have this be the name of your brand or business. It can contain up to 50 characters.
3. Your bio
Channel your go-to elevator pitch here. In these 160 characters, you’ll be introducing yourself to the world. Tell people what you do, what value you bring, and why they should follow you.
- Add a direct link to your website. Include a link to what you want people to see now. It might not be your homepage — consider your “About” page or the landing page of your latest campaign. Use a unique link to track visitors to your site from Twitter.
- Add your location, even if your presence is purely online. You can add your HQ and/or founding city, or places you ship to. This helps you reach and connect with local followers.
- If you have a brick-and-mortar store, be sure to include your current hours.
4. Your pinned Tweet
This is what you want your followers to focus on — your biggest, latest news. It’s ok if you have the same focus for several months in a row (e.g. if you’re raising money over a six-month period, then the same Tweet will do), but you should check in each month and ask yourself if you have a more pressing message to highlight. This can be:
- Your ongoing sale or promotion. Start promoting and teasing it a few days in advance to stir up buzz.
- Your latest product launch. Reinforce the excitement and keep the momentum going.
- A cause or charity you’re supporting. Showcase your company’s latest humanitarian efforts and show how you give back to the community.
To pin a Tweet, simply click the down arrow at the top-right corner of the Tweet and select “Pin to your profile”.