Get started withTwitter Ads

1. Access your ads account

Visit ads.twitter.com and login using the credentials for the account you want to run a campaign from.

2. Add a payment method

Before you can run a Twitter Ads campaign, you need to add a payment method. You will not be billed unless you launch a campaign.

3. Create your ads

Select “Tweet composer (New)” from the “Creatives” menu.

Create your Tweet, keep the Promoted-only box checked, and hit “Tweet.” Repeat until you’ve created all of the Tweets you’d like to promote.

• Keep Tweet copy clear and concise
• Include a call-to-action (e.g. Download our guide, Shop our sale)
• Keep videos to 15-seconds or less

4. Build your campaign

Select “Create campaign” from the “Campaigns” drop-down menu in your Ads Manager. Follow the prompts to choose your objective and fill in your campaign details. 

Click the dots below to see our tips:

Targeting: Unless your objective is app Installs or app re-engagements, we recommend un-selecting the “Extend Twitter Audience Platform” option under “Placements”.

Budget: There is no minimum spend, and you can adjust your budget as you go.

et as you go.

Campaign dates: Dates can be adjusted at any point. 

For most campaigns, we recommend running your campaign for two or more weeks, making optimizations after the first few days.

dget as you go.

Campaign dates: Dates can be adjusted at any point. 

For most campaigns, we recommend running your campaign for two or more weeks, making optimizations after the first few days.

Ad groups: It’s okay to only have one ad group.

Ad groups are there to help you show different messages to different audiences (or “groups”), and/or adjust parameters like targeting, budget, or run dates for certain groups.

get as you go.

Campaign dates: Dates can be adjusted at any point. 

For most campaigns, we recommend running your campaign for two or more weeks, making optimizations after the first few days.

Ad groups: It’s okay to only have one ad group.

Ad groups are there to help you show different messages to different audiences (or “groups”), and/or adjust parameters like targeting, budget, or run dates for certain groups.

Targeting: Unless your objective is app Installs or app re-engagements, we recommend un-selecting the “Extend Twitter Audience Platform” option under “Placements”.

5. Launch and optimize!

Once your campaign is live, you’ll be able to track results in real-time from your Ads Manager dashboard.