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Twitter for business
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Basics11 Topics|1 Quiz
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Advertising33 Topics|1 Quiz
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Get started withTwitter Ads
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Campaign objectives: Awareness. Reach
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Campaign objectives: Consideration. Video views
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Campaign objectives: Consideration. Pre-roll views
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Campaign objectives: Consideration. App installs
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Campaign objectives: Consideration. Website traffic
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Campaign objectives: Consideration. Engagement
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Campaign objectives: Consideration. Followers
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Campaign objectives: Conversion. App re-engagements campaign
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Twitter Ad formats
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Twitter Ads targeting
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Demographics: Location targeting
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Demographics: Language targeting
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Demographics: Device, platform, & Wi-Fi targeting
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Demographics: Age targeting
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Demographics: Gender targeting
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Audience types: Conversation targeting
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Audience types: Event targeting
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Tweet Engager targeting
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Audience types: Keyword targeting
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Audience types: Movies & TV targeting
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Audience types: Interest, Follower look-alikes targeting
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Custom Audiences
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Ads best practices
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Twitter Analytics
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Account home
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Tweet Activity Dashboard (TAD) & Video Activity Dashboard (VAD)
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Analyze your Twitter Ads campaigns
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Campaign dashboard
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Conversion tracking for websites
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Mobile app measurement and attribution
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Twitter Ads measurement
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Twitter Ads Manager
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Get started withTwitter Ads
Participants 286
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Lesson 2, Topic 11
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Twitter Ads targeting
30.06.2022
Lesson Progress
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Reach the most influential and engaged audiences on Twitter
Reach the right people at the right time with Twitter’s targeting tools
People on Twitter drive what’s happening in the world. Our platform shows people relevant ads based on how likely they are to engage with the ad and the brand’s goals. Further hone in on your audience by using our powerful targeting tools to get your brand and message in front of the right people, when they’re most receptive.
From our exclusive conversation and event targeting capabilities, to remarketing campaigns and more, we’ll help you connect with the people that matter the most to your business. Explore all of our offerings below and remember, you can use some, none, or all of the options from each section. Don’t forget to experiment with different targeting approaches to find your best fit.
- Demographics
- Audience types
- Your audiences