Demographics: Gender targeting

You can select if you’d like to serve to any gender, Males, or Females in your campaign. 

To make this selection:

1. Navigate to “Targeting” > “Demographics”
2. Choose the gender option you want to target
3. The selected option will appear blue

We use the gender provided by people in their profiles, and extend that data to other people based on factors of account likeness to determine the gender of people haven’t manually entered their preferred gender.