Mobile content management

What is mobile content management?

Mobile content management (MCM) involves several technologies to provide easy, efficient and secure access to your organization’s digital content and assets from smartphones, tablets and other mobile devices. MCM solutions are typically built around a content management platform and often include collaboration and communication features. 

An MCM system enables you to create, publish and manage content through a central system. You can publish text, images, podcasts, videos and other media types, all formatted for best consumption on mobile devices. 

Mobile content management features

Most MCM solutions incorporate the following key features:

• Content delivery across multiple channels
• Content delivery across multiple devices
• Content delivery of all key data types and file formats
• Templating options for a variety of mobile devices
• Targeted content delivery based on device’s GPS location
• Faster load times than traditional content management system platforms
• Access control, including authorization and authentication, for protected content on mobile apps

What people really mean by mobile CMS

A mobile content management system is a type of content management system that delivers content and services to mobile devices. Mobile content management systems may be standalone systems, or may include features that enable content management delivery. Common features include:

A mobile app content backend. A CMS for managing content in mobile app(s), possibly for several devices (iPhone + iPad) and/or several platforms (iOS + Android) — from a single tool

A responsive mobile website design. A CMS for managing content on a website which is mobile-friendly — that is, responsive, displaying information properly no matter the size of a screen

A mobile admin app for an existing CMS. A CMS which runs as a smart app on a mobile device — a smartphone or a tablet — and can be used to create and organize content on the go

How to manage content in mobile apps

Imagine an app for an online vinyl store; for every record, there is a title, description, several photos and an audio sample.

Naturally, it makes little sense to store this content inside the app itself. Such an approach would lead to some unpleasant consequences:

• Content updates would have to be resubmitted. The app owner would need to resubmit the app to the app store after each content update, which would significantly delay releases, not to mention the increased size of the app itself.
• Different apps would require independent updates. It would be necessary to update the content independently in different apps, which would be time- and effort-consuming even if there are only two apps, one for Android and one for iPhone.
• Content would not be reusable. Somewhat corresponding to the previous point, if the same vinyl covers are to be presented on the store website, they would come from yet another place — a web CMS —not related to the CMS mobile app at all.

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