Drawbacks to using SKAG KW groups

Dilution of data

Since the number of groups is large, it takes more time to test. However, the results are more accurate.

Time consuming

It’s longer than just adding the keywords from the search terms report to an existing ad set.

A lot of effort

The most labor-intensive is the study of additional search queries from the report and the addition of negative keywords at the group level.

Long testing

You will not be able to quickly get the desired number of clicks from several keywords in the same group.

Alternatively, you can test SKAg on high-frequency keywords, as they drive  traffic faster.

 Transforming search

 Duplicating keywords

Perhaps you were once convinced that SKAG helps to get rid of duplication of keys. But due to new Google matching rules and changes to match types, you may end up with even more duplicates! Moreover, duplicate keywords will lead to duplicate ad groups.

A large number of groups clutter up the account

There is a widespread belief that SKAG is the best way to get a well-organized account. Another misconception! If you use SKAG, you can quickly lose control of your account due to ad clutter, word subscriptions, and group ads.

People are getting too carried away with breaking into ad groups, says Chris Pierce, manager of client programs for WordStream. As a result, the account offers 50-100 group ads, which could easily be grouped around common topics.

Poor budget management

A strong argument against SKAG is that it is impossible to effectively manage the budget with this account structure.

“Ads for really valuable keywords may not show because another campaign or ad group has accumulated more statistics

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