Excluded location (list)

Where your ads should appear is important — but where they shouldn’t appear is just as crucial to your campaign’s success. Location exclusion can help you prevent your ad from showing in certain parts of your targeted locations, such as a region within a country, or a city within a state. This helps you use your budget wisely by preventing your ad from showing to people who most likely wouldn’t have access to what you’re offering.

You can exclude locations one-by-one for more control, or for added convenience, you can exclude a large amount of locations all at once with our bulk locations feature.

Who might benefit from excluding areas within targeted locations:

• A business that doesn’t ship to or provide services in a city or region within a larger area.
• A business that offers a special promotion that isn’t eligible in a few regions of a targeted area.

How to exclude individual areas

1. From the page menu on the left, click Campaigns.
2. Click the name of the campaign you wish to edit.
3. Click Settings.
4. Expand the “Locations” section from the settings menu.
5. There are two ways you can exclude a location:
   • Search for the area that you’d like to exclude in the search box and click Exclude.
   • Click Advanced search, search for the Location you’d like to exclude, and click Exclude. Click Save after excluding the location.
6. Click Save to save your settings. Your excluded locations will appear under the heading “Excluded locations”.

How to exclude areas in bulk

1. From the page menu on the left, click Campaigns.
2. Click the name of the campaign you wish to edit.
3. Click Settings.
4. Expand the “Locations” section from the settings menu, and click Advanced search.
5. Check the box next to “Add locations in bulk”.
6. In the box, paste or type the names of up to 1000 locations that you’d like to exclude. Add locations from one country at a time. See the list of targetable locations.
7. You can choose to “Restrict locations within a country”.
8. Once you’ve entered your locations, click Search.
9. All locations that matched your search will be displayed in the review panel. Review your results, and click Exclude all. Under the section “Excluded locations”, you’ll see the locations that you’ve just excluded.
10. Click Save.
11. Once you’ve confirmed your changes, click Save on the Settings page.