List-Based

With list-based retargeting, you use lists of your existing customers or visitors who have provided you with their email address and show specific ads to them. Maybe you want your blog subscribers to download a whitepaper whose pop-up ad they have been ignoring on your homepage, or you want your free trial users to upgrade to a paid plan. Both situations would be appropriate for retargeting campaigns.

To start with list-based retargeting, simply upload the list of email contacts you have to the retargeting platform of your choice, and your audience should start seeing your ads as they browse through the web. You can also send your audience personalized emails to convince them to revisit the offer they showed interest in.

What are Google Ads Audiences?

Simple told Google Ads Audiences is one of the many ways to target potential customers. Audiences represent a group of people, who have similar interests and intents.

You have the possibility to select what audience you want to reach out to for example fans of traveling, rock climbing, or even specific potential customers that have visited your business web page.

You can show business locations in your Google Ads ads by using location extensions. Location extensions display your business name, address, and phone number with your ad to help customers connect with your local business.

Where to find Google Ads Audiences?

Audiences are located in the audience manager in your shared library. Google creates some elemental remarketing lists for you by default as well as the type of audience.

Now that you know how to access the audiences you can see the size of every list based on the compatible network it is on. For now, there are four networks that Google has access to in order to use audiences on them. Those networks are Search, Display, YouTube, and Gmail.

To maximize your “audience potential” be sure to check network compatibility lists before you start building your advertisement strategy since not all networks are compatible with all audiences.

Types of Google Ads Audiences

1. Affinity Audiences – Reaching potential customers based on their lifestyles, passions, and habits.
2. Custom Affinity – Similar to affinity audience but better optimized to fit your exact brand.
3. In – Market – Made for advertisers that are more focused on gaining conversions from potential buyers.
4. Life Event – Way to reach customers depending on their life achievements for example marriage, buying a new car, graduation, etc.
5. Custom Intent – Using keywords, URL’s, services, and apps related to products your potential customer may be researching you can define your audience.
6. Remarketing – A way to reach people who have previously interacted with your products or services.
7. Website Visitors – Simple list of those who have visited your site in the past. You can define specific filters like visitors to fit certain product pages.
8. YouTube Users – You can add potential customers that watched your videos to YouTube lists to better promote your product or service.
9. App Users – Show relevant advertisements to people who have installed your application on their personal device.
10. Customer Match – Lists generated based on customer contact information like email, address, zip code, etc. You can collect those over time but they have to be manually implemented into Google ads before becoming a valid customer list.
11. Custom Combination – Progress involving the merging of two or more existing remarketing lists.
12. Similar Audiences – Tailor your list by using pre-existing clients and create a new list of people with a similar interest in your products. This could be your personal favorite way to reach potential new customers. You can also contact your previous customers this way to re-engage them.
13. Detailed Demographics – This option allows you to reach certain segments of customers by selecting only people, who share common traits such as college students, teachers, new parents, etc.