Audience manager (PPC)

Audience manager is the home of Audience segments, Audience sources, and Audience insights. It can help you manage and create new audience segments and sources.

Benefits

• Set up, manage, and monitor your Audience sources, such as the global site tag, an App analytics provider, or a YouTube channel.
• Create new segments based on the Audience sources you’ve set up.
• Learn more about the people who make up your data segments, such as their demographics, interests, locations, and devices.

How Audience manager works

To find the Audience manager, click the tools icon in the top right corner of your screen and look under “Shared library.” Within the page menu of Audience manager you’ll find 3 sections: Audience sources, Audience segments, and Audience insights.

• Audience sources

Audience manager starts with you adding sources of first-party data into Audience sources. Based on these Audience sources you can create segments comprised of your data. You can add the following audience sources: Global site tag, Google Analytics, YouTube, Google Play, App analytics and Customer data.

• Audience segments

Audience segments is where you create new segments comprised of your data based on the Audience sources you’ve added. The Audience segments table helps you manage your data segments by searching, sorting, filtering, applying labels, deleting, and grouping segments.

• Audience insights

Audience insights use Google’s network data to help you understand more about your audience segments and recognize key patterns and opportunities. It breaks down segments composed of your data by affinity categories, in-market categories, age, gender, geography, devices, and more. This tool provides insights that can be translated into practical campaign decisions to attract new people or optimize creatives.