Display Planner

What is the Google display planner?

It’s a tool to generate unique ideas to target the display network.  It’s a form to reach the target based customers/clients through their interests by directly landing on the page. It includes placements such as categories of the mobile app, videos and websites, interests, and topics related to market segments, affinities, demographics, and remarketing. 

It is a great tool to reach more audiences and expand your display campaigns based on your target audience. 

Google display planner Benefits

Google display planner works as an idea generator to get you started. Secondly, it’s a tool to help you make target marketing methods such as placements, campaigns, in-market audiences. 

1. It gives a bird’s eye view on how your ideas may perform based on past results. Also, the total available inventory and historical costs to guide your decisions on marketing these historical costs help you with ideas within your budget and to set bids for new ideas you adopt. 
2. The main focus on performance forecasts can be done using google display planner as it helps you see how bid and budget are impacting the performance forecasts of your business. 
3. Potential performance can be changed/adjusted and filtered with the use of detailed graphs  of your campaign
4. Easy access – It has a one-click download option that makes it easy to share or transfer your plans to your colleagues or clients. 

 

How to start with Google Display Planner?

We can locate the Google Display Planner option in Google Ads by going to Tools and Analysis menu in Google Ads. There are options for us which we can use on Google Display Planner which I will be listing them below.

• You can tell Google what our customers are interested in by using a word, phrase or a set of keywords separated by a comma.
• We can give Google our landing page URL which will help to find relevant targeting suggestions. If you don’t want to run both either insert the keywords or the landing page URL.
• You have to select the country and language that you would like to target and then click on “Get Ideas”.
• When your request is processed you will get an exceptional list of keywords, interest, topics, and placements to target.

Targeting your Ads using Google display planner  

Target marketing has been one of the most effective forms of marketing. Targeting ads is one of the essential parts of any successful advertising campaign. It helps you organize your customer base by which you can target them with perfect ads. This way, you can achieve your goal by targeting the right customers. 

Google ads also offer different ways of targeting your ads : 

• Audience targeting
• Content targeting