How to write the title of blog post

If you don’t get the title right, your posts will also be much less visible to prospects online. And you’ll lose an opportunity to generate traffic to your website and convert visitors, even if your content could be of real value to them. In other words, if your titles don’t encourage visitors to read the posts themselves, all your content creation efforts will have been in vain.

https://www.youtube.com/watch?v=UbU6j4o9uU4

Describe the content and deliver on the title’s promise

When a prospect reads the title of your blog post, they should be able to get an idea of what it’s about. You then need to ensure that content provides value to your target audience and delivers on the promise you make in the title. There’s nothing wrong with making a promise to readers if you’re sure to keep it!

The title of a blog post is a promise, and like any promise, it must be kept.

Examples of blog post titles that include a promise:

• 10 tips for writing an SEO-friendly blog post
• Marketing automation: a practical guide to workflows and how to get started
• Everything you wanted to know about Content Clusters and SEO

Keep titles short

For the benefit of your visitors

Title length is another factor that helps people decide if they want to read your content. They’re busy, and the title that you are blogging only has a few seconds to grab their attention. That means titles should certainly be no longer than one line, otherwise, prospects will lose interest or have trouble understanding what a post is about.

For SEO

If you want to increase the visibility of your content on search engines, you also need to think about SEO when writing blog posts titles.

The ideal length for a blog post title depends on the specific goals you set for your content:

• If your post is designed to appear on the first page of search results, the title shouldn’t be longer than 60 characters. That will enable the complete title to appear in the search engine results page.
• If you want to maximize the reach of a post on social media, the title should be 8 to 12 words for Twitter and up to 15 words for Facebook.

Engage Prospects

When you create a brief for blog content, you should ask yourself the following questions:

• What is a prospect looking for when they perform a search on Google?
• What problem are they trying to solve?
• What is their goal?

Your blog post needs to be written with all these questions in mind. And the title of your blog post needs to indicate what a prospect has to gain by reading it, it must “sell” your content. This will enable you to engage prospects and generate traffic to your website.

Use the main keyword of your blog post in the title

How successful a blog post is will be greatly affected by whether you use relevant keywords in the title.

But be careful also not to overuse keywords unnecessarily. Search engines don’t like this, and it can have an adverse effect on how your content ranks in search results. It can also make your title appear spammy and create confusion. And that’s definitely not what you want to be communicating to prospects.

Use the right emotive language

When your prospects conduct a search online, they enter keywords for a topic they are interested in. Often, they are looking for the solution to a problem they are faced with. The title of a blog post is effectively a call to action whose message is basically “click here”. So, an attention-grabbing title should share many of the same attributes as an effective CTA, and we can use the same emotive language to prompt action:

• Curiosity: Blog posts are often educational content. Many visitors to your website will use this content to further their knowledge. 
• Expected benefits: your title should give prospects an idea of how they can expect to benefit by reading your content. For example: “How to write blog post titles that will increase your click rates by 30%” “(this uses a great combination of the “how to” format + direct address + the benefit to be gained + a specific figure)
• Self-identification: we like to know how those that are experts do things in order to copy this behaviour. For example, what if you wrote a post entitled: “5 examples of attention-grabbing titles used by the best …”