Write engaging content

Use the following tips to get started. Discover what methods work best for your individual needs, and begin to implement them into your daily routine for increased overall engagement.

1. Use headlines and subheadings

Don’t just include a headline and subheading; create a unique and attention grabbing one. Your content title is important. Headline or subheading allow you to grab attention at the very beginning.

2. Involve the audience

Write engaging content. Don’t just give them the information.

One of the most important things you can do to engage the audience is to write directly to them. You, the writer, will talk with the reader. The reader is one person. The reader should feel that you understand what their problems are and what they need.

3. Keep it short and simple

People reading online have shorter attention spans than say reading a novel. Readers want information, and they want it fast. 

4. Do your research

Never publish content without fully researching it. It’s easier than it used to be to complete adequate research, so take the time and the effort and get it done.

5. Use content creation tools

Content Idea Generator – Portent’s Content Idea Generator is a fun and easy way to get headlines and engaging content ideas. Simply enter a phrase or keyword and receive unlimited ideas.

6. Include visual elements to create engaging content

You don’t want to publish content that is only text. Include photos, or videos and even consider infographics or piktocharts.

7. Grab attention with the first sentence

Like with your headline and subheadings, the first sentence of your content should be a stunner. You want readers to say “WOW” and then get excited to keep reading your material.

8. Stay focused

Don’t stray away from the topic at hand. You don’t want content to start out about community gardens and then end with a sentence regarding your new car. Stay on topic and focus on key points.

9. Use precise and powerful language

To keep your content short and sweet you will need to use precise language and powerful words. 

10. Use analogies

Try to throw in an analogy if possible in every piece of content. The analogy is an important way to engage the reader’s thought process and better relate your material in a readable and understanding way.

11. End with a bang

Do not waste your conclusion or closing statement. Use the bottom of a page or your content and wrap up the overall idea. Make it memorable and catchy, so that your readers stay on your page until they have completed reading all of your content.