Create CTA

What is a Call to Action (CTA)?

A call to action or a CTA is a written directive used in marketing campaigns. It helps encourage website visitors to take the desired action. A call to action can take up different forms:

• Text hyperlink
• Button
• Plain text with no link

“Buy Now” or “Download Now” are typical examples. But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.

A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next.

Note that having one CTA highlighted is the most common way. At the same time, some marketers use both primary and secondary call to action in their marketing. We’ll review some best practices of this later on.

How to Write a Call to Action for Social Media?

Social media is all about getting users to click on your posts and ads and engage. However, it’s no longer as easy as it sounds. 22.3% of people using ad blockers say there are “too many ads.”

It’s tough out there.

To combat this, increase your conversions and engagement with a compelling call to action on your ads and elsewhere on the web.

Use strong action words

Writing short and strong CTAs is not only more persuasive, but it’s also necessary due to the character limits on ads. Start with a verb (“buy”) and follow with an adverb (“now”) or a subject (“ebook”) or both.

Here are two calls to action examples to the above statement: “Buy Now” or “Download this ebook now.”

Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.

Provoke emotion or enthusiasm

If you want to evoke an emotional response in your users, opt for a longer CTA. You’ll need to incorporate more modifiers in this case to get the desired effect.

Here are some examples:

• Add numbers: “Buy now and get 50% off!”
• Add adjectives: “Find your dream home with us!”
• Make a promise: “Lose weight in just 6 weeks!”

Think up your own

You don’t need to stick to the good old examples, though. Get creative and make up your own call to actions.

First, verbalize to yourself what your company does for its customers (or simply look at your mission statement). For example, I run a spa where people get facial treatments.

Next, transform the verbs and modifiers into a 2-5 word call to action. Add relevant information where necessary → “Get a free mud mask” or “Treat yourself today!”

Email CTAs

Email conversion rates can soar as high as 15%. Take a look at the following email call to action examples from some brands who are doing it right.

Why it works:

• “Get yours” implies that a lot of people already have one – you will only fit in if you get yours.
• The transparent call to action button gives the website an airy feel to it, which is on track for a business that sells a mist.

IMPORTANT

These two design elements should be carefully considered when crafting your Call-to-Action button

• Color
• Size