Copywriting
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Snippets11 Topics
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LSI copywriting4 Topics
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Email Newsletter17 Topics
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What is email newsletter?
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Email Newsletter Structure
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How to write a newsletter
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How to choose the best time to send newsletters
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Purposes
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Where you can use email newsletter
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Email Newsletter software
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What is ESP
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Moosend
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HubSpot
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Constant Contact
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Mailchimp
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Sendinblue
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Campaign Monitor
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AWeber
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GetResponse
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MailJet
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What is email newsletter?
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Video Descriptions11 Topics
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Blog Posts Copywriting15 Topics
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What is Blog Post?
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Types of blog posts
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Topic and keyword research
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Keyword research tools
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How to write the title of blog post
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Define your audience
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Create an organized outline
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Write engaging content
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Pick relevant images
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Stylize your blog post
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Implement calls-to-action
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Types of CTA
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Optimize for SEO
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Edit and publish your blog post
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Promote the final article
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What is Blog Post?
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SEO Copywriting13 Topics|1 Quiz
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Rewriting5 Topics|1 Quiz
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Text For Landing page5 Topics
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Product Description Copywriting15 Topics
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What is a Product Description?
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How To Write a Product Description
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Bullet Text
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Call to Action
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Page Title & Meta Descriptions
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Woocommerce Product Description
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Amazon Product Description
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Shopify Product Description
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Bigcommerce Product Description
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Product Description Examples
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Product Description Generator Tools
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Grammar Checker Tools
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Keywords Research Tools
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Additional Tools
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Tips
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What is a Product Description?
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Creative copywriting22 Topics|1 Quiz
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What is a creative copywriting
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Difference between creative copywriting and creative writer
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Features of creative copywriting
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Structure of the text
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Headline
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Outlines
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Descriptions
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Body paragraph
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Bullet points
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Types of creative copywriting
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Blog post
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Video scripts
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Email
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Product descriptions
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Purposes of copywriting (for ecommerce and business)
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Tips for creative copywriters
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Create CTA
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Brainstorm a great headline
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Use tools for copywriters
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Identify audience needs
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Set goals
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Tools
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What is a creative copywriting
Quizzes
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Methods of writing
02.02.2022
Having a clear understanding of the different types of writing techniques and the specific purpose each one serves is a critical component of communication skills in the workplace. One of the best ways to develop your writing skills is to learn how to choose the most effective technique to get your message across.
What is a writing technique?
A writing technique is a style an author uses to convey their message in a manner that is effective and meaningful to their audience. For example, the writing method most effective for selling products to consumers is different from what’s most effective at providing employee feedback and coaching.
Methods of writing (writing techniques):
Simply puzzling out which of these four types of writing best suits your purpose and adhering to it can help you write more efficiently and effectively.
- Descriptive writing style evokes images through rich description. You can find it in fiction, poetry, journal writing, and advertising.
- Narrative writing style tells a story. It can be found in fiction, poetry, biographies, human interest stories, and anecdotes.
- Persuasive writing style aims to sway the reader toward the author’s point of view. It is used heavily in advertising, and can also be found in opinion and editorial pieces, reviews, and job applications.
- Expository writing style. Sets forth facts. You can find it in textbooks, journalism (except opinion or editorial articles), business writing, technical writing, essays, and instructions.
Descriptive Writing
The aim of descriptive writing is to help the reader visualize, in detail, a character, event, place, or all of these things at once. The author might describe the scene in terms of all five senses. Descriptive writing allows the writer a great deal more artistic freedom than expository writing does.
Example:
The children pedaled leisurely down the Happyville Bike Trail, their giggles and whoops reverberating through the warm spring air. Sweet-scented wildflowers brought an array of color to the gently undulating landscape, tempting the children to dismount now and then so they could lay down in the springy, soft grass.
Narrative Writing
The purpose of narrative writing is to tell a story, whether that story is real or imaginary. Pieces in a narrative style will have characters, and through the narrative, the reader learns what happens to them. Narrative writing can also include dialogue.
Example:
As I cycled down the trail, I heard children giggling and whooping just around the bend. I crested a small hill and coasted down the curving path until I found the source of the noise. Three little girls sat in the grass by a big oak tree. They were startled to see me, and I smiled kindly to put them at ease.
“Whatcha doing?” I asked.
“Nothing,” they chirped in unison.
Persuasive Writing
The aim of persuasive writing, or argumentation, is to influence the reader to assume the author’s point of view. The author will express personal opinions in the piece and arm him- or herself with evidence so that the reader will agree with him or her.
Example:
The bike trail is the glittering gem of Happyville’s new infrastructure. It winds through sixty-two miles of lush landscape, dotted by clean and convenient facilities. If you haven’t experienced the Happyville Bike Trail yet, ditch your car and head outside! Could life in Happyville get any more idyllic?
A number of statements in this paragraph are opinion rather than fact. Clearly, the author’s aim here is to use these depictions to persuade readers to use the bike trail.
Expository Writing
The word expository contains the word expose, so the reason expository is an apt descriptor for this type of writing is that it exposes, or sets forth, facts. It is probably the most common writing genre you will come across throughout your day. In an expository piece, a topic will be introduced and laid out in a logical order without reference to the author’s personal opinions. All kinds of expository writing aim to explain and inform.
Example:
The municipal government of Happyville unanimously approved the construction of sixty-two miles of bike trails in 2017. Made possible by a new tax levy, the bike trails are expected to help the city reach its sustainability and clean air goals while reducing traffic and congestion. Eighteen trailheads with restrooms and picnic areas have been planned at a variety of access points. The city expects construction to be complete in April 2021.