YouTube: How to Increase Followers

8 tips to get more subscribers on YouTube

1. Make sure to reply to everyone

It’s always good to reply to viewers’ questions, compliments, and criticisms – no matter how popular your channel becomes.

YouTube’s own internal data clearly states that encouraging audience participation can result in a larger fanbase; make this a habit as soon as you begin, and keep it up. Viewers who feel they’re listened to and valued by a creator will be more likely to subscribe.

2. Use music to create a mood

Using music creatively and consistently lets viewers experience your content the way you want them to, immersing them in your videos. It makes a difference – after all, bad sound kills good video.

3. Identify your subscriber magnet

In a perfect world, new viewers will discover you via your most popular videos. You can help shepherd them through with a subscriber magnet: that is, the piece of content that converts the most people from viewers to subscribers. You can do this simply on YouTube Studio:

• Sign in to YouTube Studio, and on the left-hand menu, click ‘Analytics.’
• Identify your best-performing video for conversions. You can identify how many viewers were driven to directly subscribe by each video within a specific date range, which will give you a solid handle on which has been the most successful.
• This video is your ‘subscriber magnet,’ so start using it! Consider featuring this video as your channel trailer, the lead item in a prominent playlist, or the main attraction on your end screen. This video is the reason why people are subscribing, so use it to your advantage!

4. Post consistently

Established YouTubers will often stick to a schedule, giving subscribers something to look forward to. It’s good practice to get this up and running as soon as you can, as the YouTube algorithm doesn’t tend to work its magic until you have around 35 videos in the bank.

5. Directly ask viewers to subscribe

It sounds obvious, but it always helps to ask people directly to subscribe. It doesn’t need to be salesy if that’s not your style – just tell people they can sign up for all the cool content you have planned and that you have a catalog of great stuff they can check out in the meantime.

6. Use subtitles to ensure your channel is accessible and inclusive

A key part in attracting subscribers sits with the user experience. Beyond just making it look ‘nice,’ you can lend your channel a more accessible and inclusive feel with relative ease, giving viewers the confidence to subscribe and regularly watch your content.

7. Create a visual identity for your channel

The most successful YouTubers will usually have a clear visual theme running through their entire channel. Everything from the title font to the thumbnails’ color scheme will play into how the channel’s mood is conveyed, which bolsters their recognizable brand as a YouTuber.

8. Avoid takedowns and copyright issues

When you’re delivering content and collecting all the assets, it’s easy to fall foul of copyright rules. Whether for images, video, or music, YouTubers can risk a takedown if their content violates copyright – that’s not a great look for anyone looking to gain subscribers.

4 successful YouTube video promotion strategies

1. Optimize your YouTube videos

 Search Engine Optimization strategies improve a video’s search rankings and increase its visibility. To rank on the first page of Google, try these SEO strategies:

• Give your uploaded video file the same name as the displayed title;
• Research the most commonly searched keywords to generate YouTube results on Google. Target your content towards these keywords;
• Optimize your video title with targeted keywords;
• Write a long video description that utilizes these hacks.

2. Use engaging thumbnail images for successful YouTube video promotion

The thumbnail image might be the viewer’s deciding factor between watching your new Taylor Swift cover for the first time or watching “What Does The Fox Say” for the billionth time. Use thumbnail images that clearly describe what your video is about.

3. Collaborate with other YouTubers

Two stars are brighter than one! Collab videos are a great way to grow your YouTube audience. These projects help video creators tap into a new niche and increase exposure for each respective channel. There are endless ways to collaborate with other YouTubers. Find the style that best suits your team.

4. Create YouTube playlists

Watch-time is a vital ranking factor on YouTube, and playlists are one of the most effective tools for achieving this. Because playlists enable viewers to watch several videos in a single sitting, you can use them to engage viewers and increase your videos’ search rankings.

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