Content

The term ‘Content is King’ is often thrown around a lot. It means that content rules all. Content is the heart of your website. The content that you produce is the driving force behind the success of your website.  Content helps your visitors stay informed, helps search engines recognize and rank you and helps deliver your message. Content can come in a variety of different forms – words, video, audio, photos, interviews, polls, social media and much more.

Before producing content you must know who your target audience is.  Once you know who your target audience is, you will be able to choose the type of content that will fit that target whether it be a blog post or a video.

Blogs

Blogs are a simple way to create material for your website. Search engines LOVE blogs! Frequent keyword-rich blogging can dramatically improve your search engine ranks. When you update your content, search engines are notified. You can find a blog on just about anything, and if you can’t then make one!

Photos 

Personalize your website, blog or social media with pictures. Pictures are a great way to personalize your brand. Post pictures of work life, employees, or events to allow your customers to feel a connection to your company.

eBooks

Netizens have become extremely picky. With so many options at their disposal, they are less likely to spend time going through content that is sale-sy. 

This technique has been working extremely well for several businesses. And this trend shall continue in 2021 as well, for netizens have become even more dependent on the internet for their quest for knowledge,

For your eBook to become a bestseller, here are some pro-tips to keep in mind-

• A marketing eBook should ideally be free.
• The content should be straightforward and simple.

Infographics

Our brain still loves pictures and graphics more than text.

Infographics take this tactic of attracting an audience to a whole new level. In fact, visuals increase learning and retention by 78 %.

Infographics have several formats and that is the best part of this medium. You can use it to convey your story through a play of words, numbers and visuals or break down information/instructions or even put together statistics.

The X-factor about Infographics is that they are highly shareable. They open up a whole new avenue for backlinks and references.

If your SEO game is strong, your infographic will most probably show on the first page of google images. On social media too, carousels have become a good marketer’s go-to for establishing authority and increasing engagement.

Video Testimonials

It’s no secret that consumers have started to be more inclined towards videos. The fact that videos attach 300% more traffic and help to nurture leads, speaks volumes about the same. Video. In such a scenario “Content Marketing Strategy” is an understatement for Video Testimonial as a direct conversion tools.

These videos trigger visual stimuli,  give social assurance and garner attention all in one go. Be it B2B or B2C, consumers trust social proof more than anything else. And when this social proof is in the form of a video, it becomes fool-proof.

Another great advantage of video testimonials is that they are very convenient to share on platforms. And they work equally well as website embeds, social media stories and even posts. If you are a marketer, then video testimonials are one content strategy that you cannot afford to miss.

User-Generated Content

It increases your credibility massively. It works particularly because of the envy and sense of urgency it creates among the audience. Any content that is posted or created by consumers and not the brand, falls under User Generated Content. 

Another great medium for user-generated content is review blogs. Influencers critically review brands and share their opinions on their blogs. Masses tend to rely on these reviews more than anything else. They also provide great scope for backlinks.

User-Generated Content is free for a brand and needs very minimal effort.

Behind The Scenes Content

Your audience should know who’s behind the making of the products and services, how are the products being made, etc.

Behind the Scenes, content does exactly that. It gives your marketing a face. They are the most value-driven content that attracts your audience. And if they like it, they might just end up sharing them too. The audience loves them.

Here are Behind the Scene Ideas:

• Work Culture Videos
• The Making of the Product
• Interviews
• Magazine Articles
• Brand Story Videos/Blogs

Storytelling is a powerful marketing tool and history has proven it time and again. BTS is one great way to incorporate storytelling into your marketing strategy.

Interactive Videos

These videos have completely changed the landscape of content marketing by making the medium two way. 70% of Markets who tried their hand at interactive video have found it to be very effective. 

Interactive videos change the linear video arc into an interactive one by letting the viewer actively take part in the flow of the video. The viewer can do more things apart from pay, pause and rewind.

He can look in the direction he wants, create his own adventures, click on the characters/elements in the video and even shop directly from the video. There are a very few platforms that allow marketers to make interactive videos. VideoForm is one of the most versatile one that allows one to add a lot of interactive elements including contact forms, directly on the video.

Influencer Content

Influencer content is certainly a must have in your 2021 content marketing checklist. The trend is huge on social media and is a quick way to win the trust of millions.

When an influencer with a million followers watches the influencer using your product and appreciates it, most of them would want to try their hands on them. And since the influencer has already said good things, they are less likely to give it a second thought.

The key to successful Influencer Marketing is to find people who are regarded as the experts of your industry and the ones who have followers that resonate to you.

Audio Books and Podcasts

The best thing about the new gen marketing is that there is something for everyone. There are blogs for those who read, videos for those who scroll. The latest type of content that the world of Marketing has been leveraging is to capture the ones who like to listen.

‍Audiobooks and Podcasts are certainly not new on the block. People have been listening to stories and news since the beginning of time. But the world of Marketing has just started to explore its beauty.

Anchor is one great tool for Podcasts. And for Audiobooks, you could use:

• Zabaware Text To Speech Reader
• iSpeech
• Ivona