Videos

Video marketing is a great way to improve your SEO strategy. If used correctly, it will help your website outrank competitors online.  

It’s more likely for websites displaying video content to rank on the top of Google’s search results.

Studies show that 85% of marketers use video as a tool to boost SEO.

Understanding a few best practices is fundamental to achieve success through your video marketing strategy, increasing conversion, and exposure.

What to say in a video when you are trying to get the reader’s attention from the very beginning?

• Say why you’re here. 
• Tell why you should stay until the end.

4 Benefits of making videos to improve your SEO

The consumption of video in 2020 is still rising. Over half of the consumers would like to see more video content from brands and companies they support.

1. Earn traffic

Videos create more traffic on the web, with as much as 81% of traffic coming from video consumption by 2021, according to Cisco.

When ranking your website on the search page, Google looks at the amount of incoming traffic you have.

If you have a lot of regular visitors, other people making similar searches are more inclined to find your content interesting too.

The more video content you create, the more traffic you’ll draw to your website, boosting your overall SEO.

2. Win backlinks

Backlinks are very important to enhance your video SEO strategy. Google recognizes the promotion of someone else’s content as an important factor when ranking your content.

In fact, backlinks are considered one of the most critical elements when it comes to a website’s positioning.

To achieve your goals in terms of conversions, visits and sales, backlinks combined with quality content are essential! 

Of course, you’ll probably need some help from a SEO consultant to execute your backlinks strategy, get a deep knowledge of your market and explore which market niches are good for this.

So not only your SEO results will be improved, but your content will be linked in more places, increasing the probability of traffic being drawn to your site.

3. Better UX

Videos encourage people to spend more time on your site.

Search engines recognize good content by the time people spend on the page.

If you have a lot of incoming traffic, but visitors leave after a couple of seconds, it will be assumed that your content isn’t very good.

Don’t forget that creating motion graphics videos with CreatorKit can be a great way to generate breathtaking content to retain your audience’s attention and keep them on your website).

Remember that it’s a good practice to rely on video to increase the time people spend on your site.

This will send positive signals to search engines, and they’ll rank your content higher in search results.

4. Increase conversions

SEO should not only increase rankings but also convert visitors into paying customers.

Video content keeps visitors engaged and convinces them to consume your product.

You can increase conversions with video by displaying it on the site or by using rich snippets.

The videos you include on your page should be interesting and engaging. It could be product video or explainer video, depending on the type of business it is being displayed on.

Studies show that 52% of customers find product video helpful and gives them the confidence they need to make a purchase.

You can also take advantage of video rich snippets to attract visitors to your page.

They will help you stand out from other search results, attracting more clicks and increasing traffic to your website.

Make sure the thumbnail is eye-catching and sums up the content of the video to maximize conversions.

10 Steps to optimize your videos for SEO

These are the perfect steps to take advantage of SEO with your videos:

1. Edit your video for success

After you’ve filmed your video footage, the editing process is key. You have to understand how people think, feel, and learn, to be able to make the best editing decisions.

There are many video editing options you can choose from, depending on your skills, budget, and operating system.

2. Add your metadata

Optimize your video with a fitting meta title and meta description.  

This will be used by search engines to identify and rank video results.

The title, description, and tags will be taken into consideration to better understand what the content is about, and thus are vital for SEO.

3. Promote your video

As important as it is to create quality content for your SEO strategy, it is not the last step. You need to find ways to increase video views.  

Sharing your video content on social media with your followers, sending it to your subscribers via email campaigns or feature experts in your video are great examples

This will enhance your SEO efforts and will boost traffic to your page, improving its ranking on Youtube and Google.

4. Create awesome thumbnails

The title and thumbnail are the first things viewers see. That’s why you need to ensure they stand out from the others and grab people’s attention.

You can either choose the thumbnail from the video itself or upload a separate image. Make sure it represents what the video is about, to make viewers click on it.

5. Video length matters

Keep duration in mind. It may vary depending on the topic of the video, but it is advised to stay between 30 and 90 seconds, as our attention spans tend to be short.

Make the first few seconds count, so the viewer is intrigued by your content and keeps watching for the remainder of the video.

You should also keep in mind that video length and specs for social media platforms vary dependending on which one you want to post your video.

6. Add your video to your website

Engagement can be greatly improved by adding video content directly to your site, instead of links to external pages like Youtube or Vimeo.

Viewers will appreciate the originality and immediacy of native content.

7. Transcript the video

Search engines can’t watch video content, so transcripts help them figure out what the video is about.

It provides context for a better understanding of the content, resulting in a higher ranking.

In addition to this, your video will be more accessible to a larger audience.

8. Internal Linking

Internal linking is a key factor to improve your user experience and your rankings. It builds your page authority, allowing connections between your pages.

The three main purposes for internal linking are helping viewers navigate the website, defining its architecture and hierarchy, and distributing page authority and ranking power throughout the site.

9. Use CTA’s during your video

A call to action (CTA) in marketing is an instruction meant to provoke an instant response.

Usually, imperative verbs are used, such as “download now” or “subscribe today”.

To avoid losing viewers, you need to engage with them by using the right CTAs at the right time, according to your target audience´s preferences.

10. Use SEO tools to search for new keywords

Keyword research is a great tool to shape your SEO strategy, and it’s paramount when making video content for SEO.

Keyword research is very useful when it comes to creating a title and description for your video.