Implement calls-to-action

The following are a few basic tips that should be considered no matter what type of CTA you’re using:

• Displaying your CTA – Most CTAs work best when you use them at the end of your blog post’s conclusion. Avoid Pop-up CTAs, which interrupt the readers attempt to use your site and can end up annoying them. If you want a CTA to appear while they are reading, consider using Slide-In CTAs, which won’t obstruct what they’re reading.
• Make them noticeable – Many sites use buttons for their CTAs instead of in-line text because it makes them more noticeable when readers scan. When you do this, use colors that are opposite those of your background so that they stick out even more.
• Make them mobile-friendly – Make the link in your CTA easy to click on for smartphone users so that they don’t have to zoom in on the link.
• Use effective language – Use words that incite action, like “sign up,” “download” or “contact.” Additionally, use words with a sense of urgency, like “now” or “today.”