Stylize your blog post

What is a blog style guide?

Your blog style guide is a document with rules and guidelines for the content on your blog. It establishes the colors you work with, the type of images you’ll use, and the style of language you’ll write with. 

Why create a blog style guide?

The main reason to create a blog style guide is to streamline the writing and design process. It provides a checklist you can use to maintain consistency and quality across all of your articles and graphics. All blog owners should create a style guide for this purpose, ideally when they first start blogging.

How to create your blog style guide?

You can create your blog style guide in five steps:

Step 1: Establish your target audience

Everything in your style guide should be designed to connect with your audience in a specific way, but that’s only possible if you know the audience you’re trying to reach.

Step 2: Choose brand colors

Choose 3-5 colors that your blog will use in its theme and in all self-made graphics.

Step 3: Create rules for images

These can be as simple or as complicated as you want. 

Step 4: Decide what fonts and font sizes to use

WordPress themes automatically implement their own fonts when you transfer text, but font rules still matter.

Step 5: Organize it all in one document

Establishing rules for the categories we just went through is great, but it doesn’t actually make a guide. To do that you’ll need to organize your rules into a single cohesive document. You should also create examples demonstrating each rule. You can easily accomplish this with a handful of screenshots. The document should internally follow the style guidelines as well, making the entire thing a visual example.