Back to Course

Copywriting

0% Complete
0/0 Steps
  1. Snippets
    11 Topics
  2. LSI copywriting
    4 Topics
  3. Email Newsletter
    17 Topics
  4. Video Descriptions
    11 Topics
  5. Blog Posts Copywriting
    15 Topics
  6. SEO Copywriting
    13 Topics
    |
    1 Quiz
  7. Rewriting
    5 Topics
    |
    1 Quiz
  8. Text For Landing page
    5 Topics
  9. Product Description Copywriting
    15 Topics
  10. Creative copywriting
    22 Topics
    |
    1 Quiz
Lesson 5, Topic 3
In Progress

Topic and keyword research

02.02.2022
Lesson Progress
0% Complete

When you create a blog, you have the opportunity to dive deep into your favorite topics, highlight your expertise, and build a community of readers interested in your work.

Brainstorm blog topics

There are several places you can look to spark new topic ideas:

  • Browse other blogs within your niche. If you’re writing a travel blog, for example, simply Google “travel blog” to see what your competitors are writing about.
  • Use Google Trends to find out which topics are trending.
  • Look for current events and recent news stories related to your field.
  • Find out what people enjoy learning about by browsing online courses on Udemy, Skillshare and LinkedIn Learning.

Once you find some interesting ideas online, think about the unique ways you can approach those topics. 

There are a few different angles you might consider topic ideas:

  • A how-to post that instructs readers how to do something with clearly ordered steps (e.g., “How to Bake Chocolate Chip Cookies from Scratch”)
  • A curated list that offers a set of recommendations for your readers (e.g., “The Top Chocolate Chip Cookie Recipes”)
  • A tips and advice post that provides expert guidance and resources. (e.g., “Tips for Making Homemade Chocolate Chip Cookies Extra Gooey”)
  • A definition-based blog post that helps explain the meaning of a term or topic (e.g., “What Are No-Bake Chocolate Chip Cookies”)
  • A top trends article that highlights what’s currently popular (e.g. “The Best Chocolate Chip Cookie Recipes From This Year”)
  • A personal or business update that lets you unveil something fresh or recently unknown (e.g., “My New Chocolate Chip Cookie Recipe Revealed”)
https://www.youtube.com/watch?v=UbU6j4o9uU4

Refine your topic with keyword research

Part of writing a blog post involves keyword research. This crucial SEO practice is used as a marker to see which terms you can potentially rank high for in certain online searches.

Once you’ve chosen a direction for your blog post, you’ll need to figure out the chances of its success on search engine result pages – which ultimately means getting more eyes on your content. In order to succeed, conduct keyword research to find the most relevant queries for your topic.

You can find keywords for your own articles by using various keyword research tools. If you’re new to blogging, you’ll probably want to start with free tools such as Answer the Public, Ubersuggest, and Google Keyword Planner. Afterwards, you may want to upgrade to more advanced tools like SEMrush or Ahrefs.

While conducting keyword research, keep in mind that the more specific the phrase, the more closely it will match your audience’s intent. On the other hand, broader keywords tend to have higher search volumes – meaning more people are searching for them each month.

Think about the benefits of opting for a broader phrase, like “chocolate chip cookies,” over a more precise phrase, like “how to make chocolate chip cookies.” Choosing the right keywords means striking a balance between high search volume and high intent.

Once you’ve selected your keywords, you can use them to shape the structure of your content. Google those phrases to find out which articles have successfully targeted those same keywords, and spend some time browsing their content. This will give you inspiration for your own article in terms of what to include and how to structure it.

Refine your keyword search online