Copywriting
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Snippets11 Topics
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LSI copywriting4 Topics
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Email Newsletter17 Topics
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What is email newsletter?
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Email Newsletter Structure
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How to write a newsletter
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How to choose the best time to send newsletters
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Purposes
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Where you can use email newsletter
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Email Newsletter software
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What is ESP
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Moosend
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HubSpot
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Constant Contact
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Mailchimp
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Sendinblue
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Campaign Monitor
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AWeber
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GetResponse
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MailJet
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What is email newsletter?
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Video Descriptions11 Topics
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Blog Posts Copywriting15 Topics
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What is Blog Post?
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Types of blog posts
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Topic and keyword research
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Keyword research tools
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How to write the title of blog post
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Define your audience
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Create an organized outline
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Write engaging content
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Pick relevant images
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Stylize your blog post
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Implement calls-to-action
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Types of CTA
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Optimize for SEO
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Edit and publish your blog post
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Promote the final article
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What is Blog Post?
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SEO Copywriting13 Topics|1 Quiz
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Rewriting5 Topics|1 Quiz
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Text For Landing page5 Topics
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Product Description Copywriting15 Topics
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What is a Product Description?
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How To Write a Product Description
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Bullet Text
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Call to Action
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Page Title & Meta Descriptions
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Woocommerce Product Description
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Amazon Product Description
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Shopify Product Description
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Bigcommerce Product Description
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Product Description Examples
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Product Description Generator Tools
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Grammar Checker Tools
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Keywords Research Tools
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Additional Tools
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Tips
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What is a Product Description?
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Creative copywriting22 Topics|1 Quiz
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What is a creative copywriting
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Difference between creative copywriting and creative writer
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Features of creative copywriting
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Structure of the text
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Headline
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Outlines
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Descriptions
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Body paragraph
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Bullet points
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Types of creative copywriting
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Blog post
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Video scripts
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Email
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Product descriptions
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Purposes of copywriting (for ecommerce and business)
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Tips for creative copywriters
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Create CTA
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Brainstorm a great headline
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Use tools for copywriters
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Identify audience needs
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Set goals
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Tools
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What is a creative copywriting
Quizzes
Participants 286
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Topic and keyword research
02.02.2022
When you create a blog, you have the opportunity to dive deep into your favorite topics, highlight your expertise, and build a community of readers interested in your work.
Brainstorm blog topics
There are several places you can look to spark new topic ideas:
- Browse other blogs within your niche. If you’re writing a travel blog, for example, simply Google “travel blog” to see what your competitors are writing about.
- Use Google Trends to find out which topics are trending.
- Look for current events and recent news stories related to your field.
- Find out what people enjoy learning about by browsing online courses on Udemy, Skillshare and LinkedIn Learning.
Once you find some interesting ideas online, think about the unique ways you can approach those topics.
There are a few different angles you might consider topic ideas:
- A how-to post that instructs readers how to do something with clearly ordered steps (e.g., “How to Bake Chocolate Chip Cookies from Scratch”)
- A curated list that offers a set of recommendations for your readers (e.g., “The Top Chocolate Chip Cookie Recipes”)
- A tips and advice post that provides expert guidance and resources. (e.g., “Tips for Making Homemade Chocolate Chip Cookies Extra Gooey”)
- A definition-based blog post that helps explain the meaning of a term or topic (e.g., “What Are No-Bake Chocolate Chip Cookies”)
- A top trends article that highlights what’s currently popular (e.g. “The Best Chocolate Chip Cookie Recipes From This Year”)
- A personal or business update that lets you unveil something fresh or recently unknown (e.g., “My New Chocolate Chip Cookie Recipe Revealed”)
Refine your topic with keyword research
Part of writing a blog post involves keyword research. This crucial SEO practice is used as a marker to see which terms you can potentially rank high for in certain online searches.
Once you’ve chosen a direction for your blog post, you’ll need to figure out the chances of its success on search engine result pages – which ultimately means getting more eyes on your content. In order to succeed, conduct keyword research to find the most relevant queries for your topic.
You can find keywords for your own articles by using various keyword research tools. If you’re new to blogging, you’ll probably want to start with free tools such as Answer the Public, Ubersuggest, and Google Keyword Planner. Afterwards, you may want to upgrade to more advanced tools like SEMrush or Ahrefs.
While conducting keyword research, keep in mind that the more specific the phrase, the more closely it will match your audience’s intent. On the other hand, broader keywords tend to have higher search volumes – meaning more people are searching for them each month.
Think about the benefits of opting for a broader phrase, like “chocolate chip cookies,” over a more precise phrase, like “how to make chocolate chip cookies.” Choosing the right keywords means striking a balance between high search volume and high intent.
Once you’ve selected your keywords, you can use them to shape the structure of your content. Google those phrases to find out which articles have successfully targeted those same keywords, and spend some time browsing their content. This will give you inspiration for your own article in terms of what to include and how to structure it.