Copywriting
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Snippets11 Topics
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LSI copywriting4 Topics
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Email Newsletter17 Topics
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What is email newsletter?
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Email Newsletter Structure
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How to write a newsletter
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How to choose the best time to send newsletters
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Purposes
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Where you can use email newsletter
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Email Newsletter software
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What is ESP
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Moosend
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HubSpot
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Constant Contact
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Mailchimp
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Sendinblue
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Campaign Monitor
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AWeber
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GetResponse
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MailJet
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What is email newsletter?
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Video Descriptions11 Topics
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Blog Posts Copywriting15 Topics
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What is Blog Post?
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Types of blog posts
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Topic and keyword research
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Keyword research tools
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How to write the title of blog post
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Define your audience
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Create an organized outline
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Write engaging content
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Pick relevant images
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Stylize your blog post
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Implement calls-to-action
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Types of CTA
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Optimize for SEO
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Edit and publish your blog post
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Promote the final article
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What is Blog Post?
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SEO Copywriting13 Topics|1 Quiz
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Rewriting5 Topics|1 Quiz
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Text For Landing page5 Topics
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Product Description Copywriting15 Topics
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What is a Product Description?
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How To Write a Product Description
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Bullet Text
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Call to Action
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Page Title & Meta Descriptions
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Woocommerce Product Description
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Amazon Product Description
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Shopify Product Description
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Bigcommerce Product Description
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Product Description Examples
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Product Description Generator Tools
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Grammar Checker Tools
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Keywords Research Tools
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Additional Tools
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Tips
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What is a Product Description?
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Creative copywriting22 Topics|1 Quiz
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What is a creative copywriting
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Difference between creative copywriting and creative writer
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Features of creative copywriting
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Structure of the text
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Headline
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Outlines
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Descriptions
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Body paragraph
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Bullet points
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Types of creative copywriting
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Blog post
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Video scripts
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Email
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Product descriptions
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Purposes of copywriting (for ecommerce and business)
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Tips for creative copywriters
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Create CTA
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Brainstorm a great headline
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Use tools for copywriters
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Identify audience needs
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Set goals
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Tools
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What is a creative copywriting
Quizzes
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Body paragraph
02.02.2022
What is a body paragraph?
A body paragraph is any paragraph in the middle of an essay, paper, or article that comes after the introduction but before the conclusion. Generally, body paragraphs support the work’s thesis and shed new light on the main topic, whether through empirical data, logical deduction, deliberate persuasion, or anecdotal evidence.
Structure of a body paragraph
A good body paragraph contains the following four elements:
- Transitions: These are a few words at the beginning or end of a paragraph that connect the body paragraph to the others, creating a coherent flow throughout the entire piece.
- Topic sentence: A sentence—almost always the first sentence—introduces what the entire paragraph is about.
- Supporting sentences: These make up the “body” of your body paragraph, with usually one to three sentences that develop and support the topic sentence’s assertion with evidence, logic, persuasive opinion, or expert testimonial.
- Conclusion (Summary): This is your paragraph’s concluding sentence, summing up or reasserting your original point in light of the supporting evidence.
How to start a body paragraph
Often the hardest sentence to write, the first sentence of your body paragraph should act as the topic sentence, introducing the main point of the entire paragraph. Also known as the “paragraph leader,” the topic sentence opens the discussion with an underlying claim (or sometimes a question).
After reading the opening sentence, the reader should know, in no uncertain terms, what the rest of the paragraph is about. That’s why topic sentences should always be clear, concise, and to the point. Avoid distractions or tangents—there will be time for elaboration in the supporting sentences. At times you can be coy and mysterious to build suspense, opening with a question that ultimately gets answered later in the paragraph. Nonetheless, you should still reveal enough information to set the stage for the rest of the sentences.
More often than not, your first sentence should also contain a transition to bridge the gap from the preceding paragraph. Under special circumstances, you may also put a transition at the end of the sentence, but in general, putting it at the beginning is better for readability.
Don’t let transitions intimidate you; they can be quite simple and even easy to apply. Usually, a single word or short phrase will do the job. Just be careful not to overuse the same transitions one after another.
Writing a body paragraph
First and foremost, double-check that your body paragraph supports the main thesis of the entire piece, much like the paragraph’s supporting sentences support the topic sentence. Don’t forget your body paragraph’s place in the greater work.
When it comes to actually writing a body paragraph, as always we recommend planning out what you want to say beforehand, which is a good reason to learn how to write an outline. Crafting a good body paragraph involves organizing your supporting sentences in the optimal order—but you can’t do that if you don’t know what those sentences will be!
How to end a body paragraph
Likewise, the concluding sentence to your body paragraph holds extra weight. Because the reader takes a momentary pause at the end of each paragraph, that last sentence will “echo” just a bit longer in their minds while their eyes find the beginning of the next paragraph. You can take advantage of those extra milliseconds to leave a lasting impression on your reader.
In form, your concluding sentence should summarize the thesis of your topic sentence while incorporating the supporting evidence—in other words, it should wrap things up.
It’s useful to end on a meaningful or even emotional point to encourage the reader to reflect on what was discussed.