Headline

Why is the headline so important?

A potential client reading your message could become an active client. If your headline is boring, you could lose that potential client even after spending money to attract him to your newsletter, your website, your blog post, or any other message you wrote. A potential client who is bored by your headline will go elsewhere, lost for at least a period of time. He may come back to you if you deliver catchy headlines next time, but it is likely to require some effort to get his attention again.

How to write good headlines

The first rule of copywriting says that your headline should be so good that the reader is captivated enough to read at least the first sentence of your message.

That is why the headline should be concise, relevant for your audience, unique, but also specific, useful, and to able to generate some kind of urgency. You have more to think about, in my opinion, than the 4U’s of the copywriting bible (Urgent, Unique, Useful, Ultra-specific).

Should my headline be short or long?

Experiment by composing your message in versions of different lengths—a short version of 27 or 28 characters (or about 6 words), and a medium version composed of, let’s say, 8 words or 55 characters. In which version were you able to best express what you intended? The short version or the longer one?

You can try to make your message heard and felt in a 6-word headline and also in a 9-word headline. The main idea is to keep it concise—do not use too many words if you can say the same thing in fewer.

Headline Length 

Having an eye-catching headline or title is one of the most important aspects of copywriting. An extremely short title may not be enough to intrigue, someone, into the contents of your post. On the other hand, a lengthy title may give away too much, and a user may not engage with the post because they already know the contents. The right title length can entice users and be optimized for search engine results. In most cases, titles that range from 50-60 characters are the most optimal and provide the best results. 

7 Easy Tips to Improve Your Headline Copywriting

• Learn from the Best
• Limit Headline Length
• Use How-To 
• Use CTAs In Headlines
• Bring Up Common Mistakes
• Using Numbers
• Write For Your Target Audience