Structure of the text

How to structure your copywriting

Beams, columns, strut, grid, arches or slabs. There also many different ways in which you can structure your copywriting. Each with a different reason and method to ensure your readers gain the insights they need from you and you give across the correct message to them.

There are a variety of ways you could structure your content, however we have outlined the four key points that we think will impact your writing the most.

Enciting headlines

Excite the audience enough to want to read more but not enough to give away the whole story. Use powerful verbs and phrases outlining what is covered in the text. Also try to use a hook – whether that be a question, numbers for lists or bold claims. 

Start with a summary

Once you have enticed your audience into your text, you need to outline what is to come. Explain what products or services you will be discussing, where they can access them (including a call to action), why your customers should care about what you have to say and how it  benefits them, who it is relevant for, whether it be for them or a gift for friends or family and when they should action – if there’s a time limit, is it coming soon or is it an immediate action.

Separate your points

Always break up long sentences into paragraphs – keep it easy to read.

Include bold calls to action