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Copywriting

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  1. Snippets
    11 Topics
  2. LSI copywriting
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  3. Email Newsletter
    17 Topics
  4. Video Descriptions
    11 Topics
  5. Blog Posts Copywriting
    15 Topics
  6. SEO Copywriting
    13 Topics
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    1 Quiz
  7. Rewriting
    5 Topics
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    1 Quiz
  8. Text For Landing page
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  9. Product Description Copywriting
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  10. Creative copywriting
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Lesson 10, Topic 22
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Tools

02.02.2022
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Copywriting at times can feel like a real struggle even for the most experienced copywriters. Copywriters who care about their trade work with tools. It keeps your writing neat, ensures it flows nicely, and drives engagement.

Copyscape

Copyscape is a plagiarism checker that ensures you’ve not duplicated content.

How to use Copyscape?

  1. Go to the Copyscape homepage and type your blog address and hit the GO button.
  2. On the next page, you will see the result from the page which has copied posts from your blog.
  3. Now try to find hosting and other details and refer to this post to report such websites which are copying content from your blog.

Coschedule headline analyzer

CoSchedule Headline Analyzer is a useful tool that drives traffic and shares. They recommend a score above 70. Headlines that perform the best in terms of shares, SEO, and traffic include how-to, lists, and question headlines.

You can use the headline analyzer in CoSchedule to:

  • Add emotional value beyond a keyword-only, generic headline to help you rank in search engines while connecting with real people.
  • Focus on the types of headlines that are proven to generate more traffic: List posts, how-to, and question.
  • Score and grade your headlines based on their emotional value to improve social shares and clickthroughs.
  • Find the best length for your headlines as you use them for search engines, email subject lines, and social shares.
  • Gauge your sentiment to focus on extremely positive or negative emotions to improve your headlines’ performance.

How to use CoSchedule:

  1. Open CoSchedule Headline Analyzer and click on “type your headline”.
  2. Click “Analyze now”
  3. Scroll through the page and see what CoSchedule  has to say.
https://www.youtube.com/watch?v=E1dJSLE1TRg

Wordable.io

Wordable is an app designed to extract blog post content from Google Docs into WordPress. It helps content marketers save time when posting blogs to their WordPress accounts. Users can easily extract their already written and formatted content from a Google Doc and have it posted as a draft into the WordPress editor. 

Wordable ensures all the original formatting is maintained, including headings, paragraph spacing, numbering, tables, images, and links. The software also automatically generates clean coding and places body images into the media library.

Wordable Pros:

  • Saves time because you only need to format the blog post once and exportation can take less than 30 seconds, even for a long post with images
  • Images in document are automatically added to your WordPress media library and will be displayed in the post
  • Table content and links in your document are preserved
  • Free trial allows you to do three exports to see how the plugin works
  • Paid version allows users to export unlimited amount of blog posts to one, five, or 25 WordPress websites based on plan type
  • Automatically takes care of coding
  • The plugin setup is straightforward and it is easy to use
  • Supports collaboration on Google documents between team members
  • Responsive customer support

How to use Wordable:

Getting started with Wordable is a multi-step process but a straightforward one nonetheless. It involves first linking your Google account to Wordable and then activating the plugin in WordPress. 

Here are the steps:

1. Sign up for a free trial by visiting wordable.io.

2. Choose “Sign in with Google” to give Wordable access to your Google Drive files.

3. Follow the instructions to download and install the plugin once you are signed into your WordPress account.

4. Go to the plugin settings for Wordable and select “Connect to Wordable.”

5. Once connected, you can go back to the Wordable dashboard where you will be able to see the document files currently in your Google Drive.

6. Select the blog post you want to add to WordPress and export it as a post.

7. The document will be published as a draft on WordPress and will show up in your list of posts.

8. When you open the post in WordPress, you will see that it has maintained the original formatting, including headers, paragraphs, numbering, bullet points, and images that were embedded in the document.

9. You can make additional adjustments to the draft, if necessary, before publishing the post on your blog.

Sharethrough

Sharethrough is an all-in-one native advertising software for publishers, app developers and advertisers. As part of their services, they offer this free tool that allows you to test headlines for how likely they are to receive impressions and how likely they are to see engagement. Enter: headlines.sharethrough.com

Sharethrough ranks headline quality on an overall Headline Quality Score that breaks down between Impression Score and Engagement Score.

How to use Sharethrough:

  1. Go to headlines.sharethrough.com and enter in your proposed headline
  2. When we entered the headline “How to use headlines.sharethrough.com,” we can see that our Overall Quality Score was 61, with an Engagement Score of 53 (average) and an Impression Score of 47 (below average). Sharethrough also offers some suggestions for each of these categories to up our game.

How to improve your headline score:

  • Headline length: More is more, don’t be afraid to be descriptive. This is also great if you’re hoping to index for long-tail search terms.
  • Limited use of positive sentiment: Sad but true, people are more likely to click on articles that present a problem — as well as a solution.
  • Avoid passive language, including words like “almost,” “doubt,” “confused,” and “guess”
  • Use “alert” words, including “afraid,” “scare,” “risk,” and “alarm”
  • Use “context words.” Sharethrough has a collection of 1,072 words that are scientifically proven to hook people in a headline, and they’ve categorized them around insight, time, space, and motion. This is worth downloading to have on-hand.

Thesaurus

Thesaurus.com is the world’s largest and most trusted free online thesaurus.

How to use:

  1. Enter the word for which you need to find a synonym, antonym or definition
  2. Click on a search icon
  3. Explore results

Additional options:

  • ·         Synonyms
  • ·         Antonyms
  • ·         Definitions
  • ·         Compare Synonyms definitions
  • ·         Compare Antonyms definitions