Video scripts

What is a video script?

The ever-popular online video can be a fantastic way to engage your digital audience and boost your website SEO. To really engage viewers, your video will need succinct video script copywriting that delivers your message concisely, creatively and naturally.

The trick to writing a video script is to summarise all the essentials, while keeping it informative and entertaining.

Where can you use a video script?

Twitter. For this social media channel, it’s best to keep your content short and sweet. Videos are a great avenue to briefly promote a new blog post, direct viewers to your website or engage with the public.

Facebook. Whereas in the past the recommendation was for Facebook videos to be under a minute, nowadays longer videos are gaining traction. We will ensure the content is light-hearted and engaging.

Instagram. Short and sweet is usually best on Instagram. As the first social media channel to initiate silent, auto-playing videos, it’s a good idea to incorporate text or include captions in your videos. Try to grab your viewer’s attention swiftly, preferably with interesting visuals.

YouTube. With more than 1 billion unique users per month, YouTube is a fantastic channel to showcase your video marketing. On this channel, you can afford for the content to be more in-depth, educational in nature and specific.

How to prepare a video script

The best way to get the most out of your video is to prepare.

And that calls for the script to be helpful, relevant and concise.

You need to be clear about:

• The viewers you are communicating with
• Who your video is intended for, and
• The purpose of your video.

What will the viewer find useful?

Think carefully about what you want to say. Pay attention to what the viewer wants to hear rather than what you want to say. Write with rhythm, flow and emphasis.

How long is your video going to be?

For a one-minute video, you’ll need a script of up to 220 words. Focus on one main topic.

Tips for writing video scripts

1. Have a conversation. Pretend your viewer is sitting across the table from you and write to him/her as if you were talking with one another face-to-face.

2. KISS your viewers. That’s keep it simple sweetheart. The best length for your YouTube video should be 3 to 5 minutes (shorter is better) so be clear, succinct and to the point.

3. Engage their emotions. I call this “pushing your buttons”, others refer to it as tapping into people’s pain. Let viewers know you understand where they’re coming from and how you can help them.

4. Ask and answer questions. This helps you engage emotion and create that “AHA” moment when viewers say “wow, this person understands me, I want what they have to offer.”

5. Deliver the content you promised. Start your video with a brief summary of what you’ll be covering and then deliver. Don’t make promises you can’t keep – that’s not a way to win over your prospects (bad news travels faster than good).

6. Don’t forget your Call to Action. Summarize Your Point (CTA). It’s vital and so many times it’s missing. Before your video closes, be sure to tell viewers what you want them to do. Should they click on the URL in your description, leave a comment in the comment box, subscribe, share or like your video? It may seem obvious, but give your viewers direction.

General tips 

1. Identify your audience

Any writing or content creation first starts with analysing the audience that you are targeting. The content should address a specific group so that it can have a coherent meaning. Generic writing will fail to make an impact and will not resonate with the audience.

2. Select a goal

What do you want to convey through video? The video script should have a goal based on your target audience. We give your video a direction so that it can land its aim.

3. Choose the point of the video

We ensure that there is a part in the video that should be highlighted. It can be the ultimate solution to the question that you had picked as the topic of your video, or it can simply be the conclusion of the story you are conveying. This is the key takeaway that the viewers will remember after watching your video.

• Educational videos

Videos that include a message that leaves the viewers with a nugget of information that they did not have before are educational videos. Our subject experts and advanced technical teams are well-versed with an array of topics and niches that make your educational videos seem impactful and insightful.

• Persuasive videos

These are the videos that persuade and influence the viewers to do something. Most such videos include promotional components. Our team comprises experienced scriptwriters that can weave a web of words that attract the audience and keep them engaged throughout the video.