What is a creative copywriting

Creative copywriting goes one (or three) steps further than basic copywriting in the sense that it requires strategic, imaginative thinking. As obvious as it sounds, creative copy is where unleashed creativity meets copywriting skills.

A creative writer goes beyond inserting the average powerful words in marketing copy. They also think about the big picture: out-of-the-box ideas, the audience’s pain point, unique perspectives, and ways to approach and present the solution in the ad copy.

As well as having the ability to write wording to market, a product or service for a business, a creative copywriter can think conceptually about how to ‘sell’ that product or service in an original, imaginative and attention-grabbing way – whether for print or online.

A copywriter provides words. A creative copywriter provides words and ideas that help accelerate the commercial impact of communications.

What’s the difference between creative copywriting and SEO copywriting?

While creative copywriting focuses on the reader, SEO copywriting aims to reach the reader via search engines. This kind of copy is optimized for search engines by the skillful inclusion of keywords.

Does this mean SEO copywriting cannot or should not be creative? Not necessarily. Ideally, SEO copywriting should be optimized both for readers and search engines. This is not the easiest of tasks, but it is highly achievable if your copywriter knows their onions — and has great tools on hand.

For digital marketing, it is essential that you marry SEO and creative copywriting. This means getting down the basics of great copy and applying your knowledge of search engine optimization without stifling your copy. Sounds like a big ask? We’ll help you figure it out.