GetResponse

What is GetResponse?

GetResponse is an email marketing app that allows you to:

• create a mailing list and capture data onto it
• send e-newsletters to the subscribers on your list
• automate your email marketing using ‘autoresponders’
• view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

https://www.youtube.com/watch?v=Y5dSf1IAzzU

Key GetResponse features

By comparison with other email marketing tools, GetResponse comes with an unusually large feature set — even on its entry-level plan.

The platform provides all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding its feature set to the point where it has morphed into an all-in-one marketing and e-commerce solution.

Autoresponders

Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing.

For example, you can set them up so that…

For example, you can set them up so that…

• immediately after somebody signs up to your contact list, they receive a welcome message from your business
• a week later they receive a discount offer for some of your products or services
• three weeks later they receive an encouragement to follow you on social media.

Marketing automation tools

In addition to the basic ‘drip’ style autoresponders mentioned above, GetResponse provides a more sophisticated option for sequencing emails automatically.

The feature allows you to create automation workflows using a drag and drop editor — you basically set up an ‘automation flowchart’ that instructs GetResponse what to do if a user opens a particular offer, clicks on a certain link etc.

Getresponse email templates

There are around 135 GetResponse templates available — less than some competing email marketing solutions (notably AWeber, which offers over 700) — but they are varied in nature and the designs are contemporary (and easily editable).

The email templates are grouped into a few categories focussed around core goals — promoting, educating, selling etc. — and their quality is generally high.

Analytics

GetResponse offers a good range of analytics and reporting options.

You get all the basics of course — open rate, click-through, unsubscribe rates and so on — but in addition to that, there are some very nifty reporting features that are worth a particular mention.

• ‘one-click retargeting‘: a way to easily identify people who engaged or didn’t engage with a particular newsletter, and send them an appropriate follow-up
• ‘email ROI‘: by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) your email campaigns are driving sales, and work out your return on investment in email marketing.
• per-user information — you can click on one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
• e-newsletter performance comparison — you can compare the performance of two e-newsletters side-by-side really easily.

Split testing

Split testing involves sending variants of your e-newsletters to some of the people on your subscriber list, monitoring the performance of each, and sending the ‘best’ version to the remainder of your list.

GetResponse allows you to test run split tests using up to five subject headers OR content variants.