HubSpot

HubSpot Marketing allows organizations to bring all the tools they use to support their marketing under one umbrella that shares the same data. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop” to deliver a measurable ROI. Below is a summary of HubSpot Marketing’s functionality.

Website Builder

HubSpot provides the ability to design, build, host and modify a website without the help of a designer or IT support.

Blog

Blogging can be an integral step to a company’s inbound marketing strategy. Companies that share thought leadership via a blog see 3.3x more website visitors per month within a year and 3.5x more leads per month within a year. Keywords

HubSpot helps you discover, organize and track the keywords that drive your organic search results. Further, you can benchmark your rankings against your competitors and get keyword suggestions and on-page SEO advice.   

Ads

If you are using Google AdWords, Facebook Ads or LinkedIn Sponsored Updates as a part of your marketing strategy, HubSpot’s Ads add-on provides the ability to not only measure impressions and clicks, but also leads, customers and actual ROI of your ad campaigns. 

Calls-to-Action (CTAs) & Landing Pages

CTA buttons drive visitors to custom landing pages that can be designed, built and added to your website in minutes without the help of IT Support or a designer. 

Lead/List Management & Segmentation  

HubSpot allows you to store all your leads and marketing data in one integrated database. This allows you to easily view all your contact interactions, score leads based on these interactions, and prioritize data for future marketing activities.       

Email Marketing

HubSpot’s best-in-class analytics help you track the effectiveness of each campaign and optimize them for enhanced future performance.

Marketing Automation

HubSpot’s marketing automation helps marketers design, build and execute personalized prospect engagement workflows that are triggered on form submissions, website page revisits, content views, etc. 

Social Inbox

Postings to multiple networks can be planned, written, scheduled and monitored with just a few clicks. 

Reporting

Marketers that calculate ROI are 1.6x more likely to receive higher budgets. Demonstrating marketing’s impact on the bottom line is in reach with HubSpot because of its integrated database and the ability to create custom reports that track virtually any metric and data point.