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Copywriting

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  1. Snippets
    11 Topics
  2. LSI copywriting
    4 Topics
  3. Email Newsletter
    17 Topics
  4. Video Descriptions
    11 Topics
  5. Blog Posts Copywriting
    15 Topics
  6. SEO Copywriting
    13 Topics
    |
    1 Quiz
  7. Rewriting
    5 Topics
    |
    1 Quiz
  8. Text For Landing page
    5 Topics
  9. Product Description Copywriting
    15 Topics
  10. Creative copywriting
    22 Topics
    |
    1 Quiz
Lesson 2, Topic 4
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Methods for assessing text quality

02.02.2022
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The following features are to be considered while assessing the SEO text quality:

  • Natural use of keywords in text
  • Eye-catching headers
  • Semantic Uniqueness of text
  • Rhythm (is it easy or boring and complicated to read the text)
  • Quality of the content
  • Division into sections
  • Internal linking
  • Meta descriptions
  • Use of LSI keywords 

Tips on how to improve SEO text quality in terms of using LSI keywords:

  • Use LSI Keywords in Your Title Tags
  • Include LSI Keywords in Meta Descriptions
  • Put LSI Keywords in Image Alt Tags
  • Include Your Most Relevant Keywords in the First Half of the Content
  • Include LSI Keywords in Headers
  • Use Closely Related LSI Keywords in Anchor Texts
  • Focus on Context and Readability

Semantic uniqueness

The purpose of copywriting is a creation of a unique article, and rewriting is the transfer of the essence of the finished article in other words. Copywriting text has semantic uniqueness, and rewriting is associated only with technical uniqueness. 

Uniquely called text, the basis for writing whose information taken from several sources with an exclusive sequence of words in phrases. Only such text will be well undergoing indexing of search engines. 

Rhythm

Rhythm in writing is defined by punctuation and the stress patterns of words in a sentence. Long sentences sound smoother, while short sentences make your content snappier.

When each sentence follows the same structure and rhythm, your writing becomes boring. 

How to write with the rhythm?

  • Experiment by varying sentence length 
  • Try different sentence structures
  • Play with different words
  • Read your content aloud
  • Learn how to influence your reader’s mood