What is LSI copywriting

LSI-copywriting (latent semantic indexing) is a methodology for creating and submitting text content, the purpose of which is to increase the relevance of the article by increasing the overall relevance of the text to the user’s intent. This is achieved by using the synonyms of the key request, the words accompanying it, as well as words and phrases that reveal the content and meaning of the text.

The main features of LSI texts are as follows:

• The article should maximize the essence of the title without third-party distractions.
• The text should use synonyms for keywords and words associated with the subject of the request – they must be distributed evenly.
• The text should be written in an accessible language, have a clear structure and pronounced rhythm (alternating short and long sentences).

LSI Copywriting and SEO

LSI texts are seen as an alternative to classic SEO texts written for robots, not for people. 

Google decided to fight low-grade content and released their infamous Panda algorithm. Panda hunts and identifies over-optimized websites and lowers their search ranking. Google’s main goal was to eliminate less than savory SEO tricks and to popularize user-friendly content. Search engine algorithms have learned to understand conversational-type queries based on general semantics, and not just on given queries. To work on ranking sites, Yandex and Google connected neural networks and machine learning. Thus, search robots learn to find sites by user’s intent, relying not only on the query itself, but also on its semantic connections.

LSI keywords

LSI (Latent Semantic Indexing) keywords are words that are related to a main keyword and are seen as semantically relevant. They’re not only synonyms (different words that mean the same thing), though. They’re closely related words that help to define the topic of a page.

Example: if your page’s primary keyword is ‘credit cards,’ then LSI keywords would be things like “money,” “credit score,” “credit limit,” or “interest rate.”

Related keywords/ 1.2.2 Synonymic keywords

In terms of LSI copywriting, LSI keywords could be divided into related keywords and synonymic keywords. 

Related keywords

A keyword is a primary term or phrase that describes the content of a blog post or webpage.

A related keyword is a term or phrase that is closely tied to a primary keyword. It is a semantically related variation of a primary keyword.

Related keywords are useful because:

• When used on a webpage, they further explain the content of the webpage so search engines can better understand, classify, and rank the page.
• They help marketers identify variations of phrases that searchers may be using to find content related to a topic. Markers can use variations of their primary keyword to target other phrases in pay-per-click ads (PPC).
• They help publishers and marketers discover other topics to write about on their website. The related keywords provide inspiration for other blog posts.

Tools to Find Related Keywords:

• Ubersuggest – Fill in the blank after a keyword.  
• Google Related Searches – See which search terms are similar to yours.
• Alexa Keyword Difficulty Tool – Discover targeted, qualified keywords.
• Alexa Competitor Keyword Matrix – See your competitors’ keywords.

Synonyms

Synonyms are words or phrases that mean the same or nearly the same thing as another word or phrase. Search engines need to understand synonyms you use to return the best results. 

Synonyms are the most straightforward way to get started with semantic keyword use.

Just like the practice of using primary keywords, watch that you don’t over-do it when it comes to adding any synonymous when attempting to expand the reach of your content.

Examples: rich and wealthy, fall and autumn, and cars and automobiles.

1.2.3 LSIGraph

This LSI Graph is a simple yet commonly used free LSI keyword tool. Without signup you only get a few searches a day including around 50 LSI keywords each. Even after signup that daily search query limit increases only to around 20 search queries.

Further, this tool generates many long-tail keywords, meaning that a keyword usually contains at least three words, as well as questions and sentences that could be used as title inspiration.

In the screenshot below you can see that with “avocado” as the main keyword, LSI Graph would suggest to include  keywords like “avocado health benefits” and “growing avocados”. Those suggestions could be used as the main topic of my blog post.

Therefore, this tool can be useful in the beginning stages of your content creation. However, considering the limited number of search queries, you have to be sure of which keywords you want to analyze.

Search Volume – You can know how frequently the phrase was searched in the last 12 months. This is important to make sure your keywords are up-to-date and relevant to your audience’s interest.

Cost-per-click – Not only content creation needs keyword planning, ads need it too. The CPC data is extracted from Google AdWords so you can be sure of how valuable a keyword is.

Competition – This shows you how difficult or how easy it is to rank for this keyword.

Latent Semantic Value – LSV takes into account the search volume, keyword competitiveness, and traffic potential from LSIGraph’s database from over six years of service. They created this algorithm that can tell you precisely how valuable an LSI keyword is. The number ranges from 0 to 100, with 100 being the best and 0, the worst. Keywords with a high LSV will be easy to rank, relevant, and draws in a bunch of audiences.

1.2.4 Keywords Everywhere

Overview

---

Keyword search volume, CPC, and competition for 15+ websites like Google™ Search Console, YouTube™, Amazon™ & more

Keywords Everywhere is a freemium chrome extension that helps you with Keyword Research.

It shows you monthly search volume, CPC & competition data on 10+ websites. It has multiple built-in tools to find keywords from your seed keyword and to show you keywords that any page or domain ranks for in the SERPs.

Free users:

Google – Keywords Everywhere shows you the SEO Difficulty metrics, Trend chart, Related keywords, “people also search for”, Trending keywords & long-tail keywords in widgets on the right-hand side of Google. They see the estimated organic traffic and the top 5000 keywords for all pages & websites on Google. They also see the Moz link metrics for domains present in the organic search results.

YouTube – View the Search Insights widget, SERP Metrics, Video Insights, as well as the Tags widget.

Instagram – Hashtag Generator

Pinterest – View the Search Insights widget, Trend Chart, Related Trends, Pin topics finder

Free users have access to all the “Keyword Finder” tools on other websites like Amazon, Bing, eBay, Etsy & DuckDuckGo.

Paid users:

To see monthly search volume, CPC, competition & trend data, users need to purchase credits. The 10+ websites that are supported are listed on the homepage at https://keywordseverywhere.com. Paid users also see the historical search volume (from 2004) along with the trend chart.