Amazon Product Description

Product Detail Page Rules

The policies below ensure each product detail page covers a single unique item. This helps give customers a clear and consistent buying experience. In general, you will need to:

• Comply with any relevant style guides and refrain from using HTML, JavaScript, or other code.
• Exclude inappropriate content such as obscene or offensive materials, links or contact information, plot spoilers, reviews or requests for reviews, and advertising.
• Accurately categorize and describe your products.
• Refrain from creating duplicate pages for a product that already has a detail page.
• Create new detail pages for new products or versions.
• Only create valid “variations” that relate to the primary product. For more details, please see the Variations Policy.

Policies for writing listings

1. Comply with the relevant style guide for the product you’re listing. Some types of product have extra style guidelines. You can find the full set in the Templates on Amazon for Specific Categories.
2. Don’t use HTML, JavaScript, or other types of code in your product detail pages. As a special case, you can use line breaks </br> in the description.
3. None of the following are allowed in product detail page titles, descriptions, bullet points, or images:

• Pornographic, obscene, or offensive content.
• Phone numbers, addresses, e-mail addresses, or website URLs.
• Details of availability, price, or condition.
• Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description.
• Links to other websites for placing orders, or alternative shipping offers, such as free shipping.
• Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or surprise ending of a story.
• Reviews, quotes, or testimonials.
• Requests for positive customer reviews.
• Adverts, promotional material, or watermarks on images, photos, or videos.
• Time-sensitive information, such as dates of tours, seminars, or lectures.

4. Product titles must not have more than 200 characters, including spaces. This upper limit applies to all categories. Some categories might have a limit of even fewer characters. See the Templates on Amazon for Specific Categories for details.
5. Comply with Amazon listing standards for any product sold on Amazon. Failure to do so creates a negative customer experience and may result in your selling privileges being temporarily or permanently removed. This includes but is not limited to the following:

• All products must be accurately categorized. To learn more about classifying your products correctly, see help pages on Amazon: Product Classifier, Browse Tree Guide, and ASIN Creation Policy.
• Product titles, product descriptions, and bullet points must be clearly written and help customers understand the product.
• Product images must meet Amazon image standards, as well as any category-specific image guidelines. To learn more, see the Product image requirements on Amazon.
• Ensure that the product detail page outlines any additional items that are essential to the function of the product.

Policies for adding detail pages

• You cannot add details which infringe upon the IP rights of other parties or individuals. For more details, check the Intellectual Property Rights for Sellers page on Amazon.

• You must not use Add a Product, inventory files, and Amazon Marketplace Web Services (Amazon MWS) listing APIs for any purpose other than listing products on Amazon.
• You must not use false product identification information in product detail pages. This includes UPC codes and publication dates.
• You must not create a product detail page for a product already in Amazon’s catalog.
• You must not use product detail pages to cross-merchandise or cross-promote a product.
• For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page to advertise more than one product. BMVD-only product bundles must be defined by the publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the product identifier of any single item in the bundle.

Policies for editing detail pages

• You may only update detail pages to better or more accurately describe the product as originally listed. For example, permissible updates include additional details, clarifications, grammatical fixes, or removal of content that violates Amazon policy.
• You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This product is materially different from the older version and it must be listed as a new ASIN.
• If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product is unbranded and does not change materially after the brand change. This includes adding a brand to a previously unbranded product.

Amazon Product Description Requirements

The way you present your products influences a customer’s decision to buy your product on Amazon. Provide clear and concise product information in a consistent format to attract customers to your products. Note: If your products do not have all the following types of information, they may be suppressed from the website.

Title	∙ Capitalize the first letter of each word. ∙ Do not capitalize conjunctions (and, or, for), articles (the, a, an), or prepositions with fewer than five letters (in, on, over, with). ∙ Use numerals (2 instead of two). ∙ State the number of items in a bundled product (pack of 10).∙ Keep it under 200 characters, but make sure to include critical information. ∙ Use only standard text, since special characters or symbols like © will not display in the title.∙ Do not include price and quantity.∙ Do not use ALL CAPS. ∙ Do not include information about yourself or your company. If you own the brand, put your brand information in the brand field. ∙ Do not include promotional messages, such as “sale” or “free ship.” Follow these instructions on how to set up promotions (sign in required). ∙ Use your seller name as the Brand or Manufacturer only if your product is Private Label. ∙ Do not include subjective commentary, such as “Hot Item,” or “Best Seller.”
Brand	∙ A unique and identifiable, symbol, association, name or trademark which serves to differentiate competing products or services ∙ A name used to distinguish one product from its competitors that can apply to a single product, an entire product line, or a company ∙ A name or symbol used to identify a seller’s goods or services, and to differentiate them from those of competitors Example: Sonicare
Manufacturer	∙ A business engaged in manufacturing a product ∙ Anyone who manufactures a product Example: Phillips Note: Do not use your seller name as the Brand or Manufacturer, unless your product is Private Label.
Key features (bullet points)	Highlight the top five features that you want customers to consider. For example: Dimensions Age appropriateness Country of origin Warranty information∙ Begin each bullet point with a capital letter ∙ Write in fragments and do not include ending punctuation ∙ Write all numbers as numerals ∙ Separate phrases in one bullet with semicolons ∙ Spell out measurements, such as quart, inch, or feet ∙ Do not use hyphens, symbols, periods, or exclamation points ∙ Do not write vague statements; be as specific as possible with product features and attributes ∙ Do not enter company-specific information; this section is for product features only∙ Do not include promotional and pricing information ∙ Do not include shipping or company information. Amazon policy prohibits including seller, company, or shipping information
Product description	∙ Describe the major product features, such as size, style, and what the product can be used for ∙ Include accurate dimensions, care instructions, and warranty information ∙ Use correct grammar, punctuation, and complete sentences ∙ Do not include any of the following types of information: Seller name E-mail address Website URL Company-specific information Details about another product that you sell Promotional language such as “SALE” or “free shipping”
Images	The best product images will: ∙ Have a pure white backgrounds ∙ Have at least 1,000 dpi, so that it won’t turn fuzzy when customers zoom in on your image ∙ Show the entire product, and have the product occupy at least 80 percent of the image area ∙ Include only what the customer will receive If you image includes any of the following elements, you may receive a quality alert on your listing: ∙ Borders, watermarks, text, or other decorations ∙ Colored backgrounds or lifestyle pictures ∙ Drawings or sketches of the product ∙ Accessories or additional products not included in the offer ∙ Image placeholders, such as “no image available” text. Amazon will provide a placeholder if you do not have an image for your product. ∙ Promotional text, such as “SALE” or “free shipping” ∙ Multiple colors of the same product