Bullet Text

How to Use Bullet Points to Sell Products

Bullet text — alternatively referred to as a bullet point, a bullet is an asterisk, black dot, circle, or another mark found before the text. Bullet lists are used to identify key items or denote significance when order does not matter.

In product description bullet points about products are key, detailed descriptions about products and services are necessary to answer questions and increase visibility. 

By listing key features using bullet points, shoppers can quickly decide if the product is worth further study.

Bullet points benefits

• Alternate terms (or keywords) to explain features that are described in more detail elsewhere on the page;
• Display more important components as customer questions arise;
• Make links to supporting content, such as videos, testimonials and blog posts, more prominent.

Tips for writing bullet points

1. Focus on the ability of a shopper to read and understand, very quickly, what a product does.
2. Use simple, yet descriptive, terms
3. Explain features in three to seven bullets

Product’s key selling points to include into the bulleted list

• Prominent and unique features;
• Dimensions and weight;
• Materials (e.g. stainless steel, 100 percent cotton);
• Special care instructions (e.g. hand wash only);
• Where the product was made (ideal for U.S.-made items);
• Warranty information.

Examples