Product Description Examples

Product descriptions can make or break a sale. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase.

Here’s a look at some great product description examples (and why we love them).

Nike

Nike is a superstar when it comes to balancing white space with impactful photos and clear descriptions. Its product description writing is attractive and exciting. This creates a sense of freedom and captures attention immediately:

Bullet lists are your friends when it comes to designing enticing descriptions that are easy to remember. They can express important selling points in a few words, motivating purchases right away. That way buyers can find the information they’re looking for quickly without having to wade through endless text.

When including additional details below the main description, separate the information using clear headings. This has the same effect as bullet points: it makes your content scannable. Nike does it just right with this shoe’s supplementary info:

Of course, it’s possible for bullet points and headings to be done incorrectly. If you try to include 10–15 points in a single list, you run the risk of overwhelming readers. Above the fold, stick to three or four bullets. In other areas, limit yourself to seven or eight max.

Oransi

Oransi Product Description:

• Clean the air of Allergies, Dust, Asthma, Bacteria, Pollen, Mold Spores, Pet Dander
• Rated #1 in Only Comprehensive University Study for the Performance You Need
• Room air purifier removes 99%+ of Airborne Particles
• Best for Bedroom, Office, Living Room, Basement
• Lightweight and Easy to Move
• Activated carbon filter for light odors and gases
• For smoke removal you are better going with the EJ air purifier
• Max also available in 220V/50 for international markets
• What’s included: 1 Max HEPA Air Purifier / 1 Complete set of filters / User’s Manual.

Why we love it: Not only does Oransi lay out the product’s key information in easy-to-read bullet point format, they also provide a very helpful Q&A section that answers basic questions about the product directly from the Oransi store owners.

Hot Miami Styles

Hot Miami Styles Product Description: *YAS GIRL! Walk in this navy velvet set and expect all eyes on you. Designed with a one shoulder, unique crop top and fitted capri pants. *

Why we love it: Hot Miami Styles really knows who they’re targeting. By starting out their product description with “Yas Girl!” they’re showing that they’re part of the Insta-obsessed glitterati that shop for their brand of stylish apparel. If you know your customer base is using lingo, jargon or even memes to talk about the things they love, you would be smart to utilize it in your product description pages.

The Sausage Maker

The Sausage Maker Product Description:

With the proper ingredients, success comes naturally. Here’s everything you need to make a distinctive tasting sausage stick that will be sure to tingle your taste buds. Comes with complete instructions.

Kit consists of:
• Dried Sausage Sticks Seasoning
• InstaCure Powder #1
• Hickory Liquid Smoke
• Collagen Casings (19 mm)

Makes 25 Lbs.

Why we love it: Judging by the quality and variety of the Sausage Maker’s catalogue, they make no bones about being the go-to supply for home sausage makers, butchers and meat enthusiasts. However, if you scroll down to get details on one of their products, you’ll find a voice that is approachable, funny and delightfully off-beat. The Sausage Maker is a great example of a company having fun while being informative and trustworthy.

Extreme Sports

Extreme Sports ensures a high ranking for its Jeep Wrangler parts by using keywords prominently and correctly.

There are several keywords included in this product’s heading and throughout the site. However, they don’t seem forced. To keep the title from being overwhelming, Extreme Sports wisely puts 10-18 Jeep Wrangler JK, an important long-tail keyword, in parenthesis. In the next section, these same keywords are repeated without feeling out of place. Notice the way that 2010-2018 Jeep Wrangler JK appears several times in different areas, including the description and bullet list:

In product description writing, where should you put specific keywords? An expert content writing agency will try to naturally include keywords in the page title, title tag, meta description and product description. If the keywords flow well, you can add them in bullet lists as well.