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Copywriting

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  1. Snippets
    11 Topics
  2. LSI copywriting
    4 Topics
  3. Email Newsletter
    17 Topics
  4. Video Descriptions
    11 Topics
  5. Blog Posts Copywriting
    15 Topics
  6. SEO Copywriting
    13 Topics
    |
    1 Quiz
  7. Rewriting
    5 Topics
    |
    1 Quiz
  8. Text For Landing page
    5 Topics
  9. Product Description Copywriting
    15 Topics
  10. Creative copywriting
    22 Topics
    |
    1 Quiz
Lesson 7, Topic 3
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Methods of Rewriting

02.02.2022
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Simple rewriting – the text is changed at the word level, words are rearranged and replaced, synonyms are used. The meaning of the work is that you take the text and gradually, paragraph by paragraph, rewrite it. You can use synonyms, swap words, the main thing is that the text is unique. In addition, it should not contain spelling and grammatical errors.

The advantages of simple rewriting: the maximum reduction in the time spent working with the text.

Disadvantages: quite often the original idea of the text is lost. Text written in this way becomes difficult to read and understand.

Complex rewriting—text changed at the level of the general structure and paragraphs. At the same time, the same structure of the text is preserved, but the uniqueness tends to 100%. A deep rewrite is a text that conveys the main ideas of the original, but is written in a completely different language with a different structure. 

The only difference between copywriting and complex rewriting is that in the creation of the author’s text, the text is a tool for conveying the author’s thoughts. Rewriting, on the other hand, uses the thoughts of another author as a tool for creating a new text. That’s all the difference. Essentially, rewriting is stolen text, but it is stolen in such a way that there is no proof. Therefore, rewriting is, to one degree or another, piracy.

With deep rewriting, it is not enough to replace words with synonyms, but you need to completely rephrase sentences, replace semantic blocks, and change the style of presentation.

This type of rewriting is in greater demand among customers than simple rewriting, because. with its help, the site’s rating grows, attendance increases and traffic increases

The advantages of deep text rewriting—sufficiently high uniqueness of the text; easy perception and readability.