SEO Copywriting TESTS

Where we can see snippets?

on Google Maps
in the search results
in notifications
on affiliate platforms

Where can be used LSI queries?

conclusion or introduction, surrounding text of backlinks, and inbound links, image titles, captions, ALT, titles, and meta tags
body of the article, headline, bullet points, footer
anywhere
only for longreads

Why do we need LSI Keywords in Title and Description Tags?

reduce risk confusion with keyword synonyms, and better search rankings
broader reach
reduce risk of being mislabeled as spam
all answers are correct

What is a landing page?

a customer support page
a web page where you can find how a plane can land at an airport
a standalone web page, created specifically for a marketing or advertising campaign
web page where your internet speed can be checked

Select elements that define landing page from website or homepage

The landing page is a single-page website
Typically has no navigation menu
Uses a form through which visitors can claim an offer and become a lead
All of the above

Choose the definition of a Unique selling proposition (USP)

Part of a Headline
A specific benefit that makes your business stand out when compared to other
The unique part of your product or service
All of the above

Why is social proof important to landing pages?

To validate and guide the customers’ buying decision
because it can increase the credibility
It can build trust
All of the above

What is a FAQ section on a landing page?

Section where customers can find answers for frequent questions
Section where customers can order a product
Section where customers can find contact info
None of the above

____________only exist in HTML, usually at the “head” of the page, and so are only visible to search engines.

keywords
meta description
title
meta tags

Select is the following correct: Lead form is the same as a contact form

True
False
A lead form is a part of a contact form
Contact form is an alternative to a lead form

What information can be placed in the footer?

Copyright, Sitemap, Contact
Terms of Use, Privacy Policy, Navigation
Social Media Widgets, Email Signup, Branding
All of the above

Define the term of SEO copywriting

entertaining copywriting to increase the number of potential readers
offline content with no keywords to engage regular readers
online content writing with keywords to drive traffic from search engine
none of them is correct

The main purpose of keywords in the articles is …

to drive the traffic, relevant to your audience
to build your article’s structure
only to ALT attributes
only for the snippets

The essential feature of SEO articles is…

write for the target audience
easy-to-read Content
using keywords
all answers are correct

Choose the right answer for requirements to the LSI text complex text with a lot of non-relevant keywords

stricken structure of text with only relevant keywords
the density of basic keywords must be one keyword per sentence
not so unique and short text with 1-2 keywords
all answers are correct

What is the most important thing when creating the SEO text?

to fulfill the title with keywords
check for punctuation
to structure the text
all answers are correct

Why storytelling can be called a good SEO tactic?

Content is written only to describe a product
The content aim is to increase leads
Contents' goal is to look natural for people
Content aim is to answer customers' questions

What features can you use to write catchy headlines?

Emotional adjectives can be used for description
Demonstration of unique rationale to show what the reader wants
How, What, Why or when can be used
All of the above

Choose the tag used for the page title:

<div>
<h1>
<em>
<big>

What is <alt> used for?

provides alternative information for image
defines a thematic break in an HTML page
defines metadata about an HTML document
is used to embed an image in an HTML page

In what style is content typically displayed inside <em> tag?

Arial
Times New Roman
Calibri
Italic

Read the statements below. Select the wrong statement from the following:

a title may contain keywords or keyphrases
title appears in social networks
title are visible for users at different steps of interaction with the website
title shouldn't motivate the user to click

What is SEO text analysis tool?

accounting software for small businesses
a tool that evaluates your website to determine how it ranks on major search engines like Google
a tool that gives you suggested bid estimates for each keyword
a tool that uses artificial intelligence to generate content automatically

A good Meta Description should meet the following requirements:

about 155 characters length, including call-to-action, specifications, and keywords
about 155 words length, including keywords
about 155 words length, including call-to-action, specifications, and keywords
about 300-400 characters length, include call-to-action, specifications and keywords

Numbered list snippets are used for:

recipes, diy tasks, how to…, how do I…
ranked items, unranked items, feature lists
lists, pricing, rates, data
any type of query

What do featured snippets actually look like?

the query in an h2/h3 tags, the answer directly below the heading and enclosed in <p> tags, 54-58 words long
the query in a h1 tag,the answer enclosed in <p> tags
the query in an h1 tags, the answer is 54-58 words long
the query in a h2/h3 tags,the answer directly below the heading and enclosed in <p> tags, about 100 words long

How you can define LSI?

Latent semantic indexing
Latent stylistic indexing
Indexing with unnatural keywords
Natural language processing

Point out the two essential types of LSI keywords

Synonymous and antonymous
Related and synonymous
Relevant and synonymous
Thematic and semantic

Define what are the Tail LSI Requests to measure the content quality

a subtlety that provides individual sites with additional traffic
short queries
synonyms, associations, hyponyms
high-frequency keywords

Select types of writing techniques

Descriptive, Narrative, Persuasive, Expository writing styles
Narrative, Persuasive, Honorable writing styles
Expository, Narrative, Honorable, Inverted pyramid writing styles
Descriptive, Storytelling writing styles

Copywriting

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Participants 286

12.01.2022

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