Content Planning

The first step of any SEO copywriting strategy is understanding your target audience. 

1. Understand your audience

• Look at existing data: If you have any sales information about your previous customers, use it to find out which issues your clients want to solve when they search for you online. Use previous Google Analytics data to inform your keyword research too.
• Conduct competitive analysis: If you’re a new company without much existing data, you can always find out what similar companies in your industry are ranking for. Competitive analysis should give you a list of potential terms and phrases to consider.
• Create marketing personas: Use social media data, sales information and even interviews with previous customers to build personas for your target audience. This will help you to create marketing strategies that specifically reach the right people.

2. List and research possible keywords

Once you understand your audience, begin to list some of the terms and phrases they might use to search for your company, product, or service online. There are plenty of tools out there to help companies boost their keyword research strategy, including Google Keyword Planner and Ahrefs.

3. Know how to implement your keywords

• Keywords need to be natural and organic. They shouldn’t harm the flow of the content.
• Include your keywords in your meta descriptions, tags, and image alt-text, as well as in the body of your content.
• Remember to use different kinds of keywords to get the best impact.

SEO copywriting tips: 5 ways to improve your strategy

1. Optimise your meta descriptions

• Use your keywords in your meta description to remind Google of what you want to rank for.
• Max out your character limit to provide readers and engines with as much useful info as possible.
• Describe the value of the content clearly so your customers know why they should click through to your page.

2. Try LSI keywords

There are many different types of keywords. For instance, long-tail keywords appeal to the customers in your audience searching for answers to complex questions. One of the best ways to boost your SEO copywriting strategy is with LSI keywords.

3. Maintain your human tone

• Use a consistent tone of voice.
• Be emotional and engaging.
• Use the active voice whenever possible.
• Try storytelling to give depth to your content.
• Add statistics and data to your content to demonstrate authority.

4. Publish fresh content regularly

In today’s competitive online space, publishing regular content reminds Google of why you should stay at the top of the search results for certain key phrases and terms. Additionally, regularly published content helps to maintain the attention of your target audience, which leads to greater brand loyalty.

5. Think beyond your website

Your social media campaigns have a huge impact on your SEO today. Not only do they link back to your website, but they also help you to build a wider audience of happy customers and strengthen the impact of your brand name too. Don’t forget the power of social media when you’re designing your SEO copywriting strategy.